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Madura Clothing wins coveted IMC RBNQA 'Performance Excellence'trophy February 2011 The manufacturing division of Madura Fashion & Lifestyle,Madura Clothing, is the first apparel manufacturing unit to win the'Performance Excellence' trophy of the Ramkrishna Bajaj National Quality Awards (RBNQA), instituted by the Indian Merchants Chamber and the houseof Bajaj. The RBNQA is one of India's most prestigious quality excellenceawards, given to companies in the manufacturing, service,healthcare and education sectors. The IMC RBNQA criteria aresimilar to those of Malcolm Baldrige Awards of the US and follow asimilar process of training and rigorous evaluation. The award is a result of the convergence of some of the best cross industry best practices applied to apparel manufacturing by theMadura Clothing team. The World Class Manufacturing (WCM) framework ofAditya Birla Group has greatly helped in this journey, notes AshishDikshit, President, Madura Fashion & Lifestyle. The four levels of IMC RBNQA awards are the IMC RBNQA trophy, the performance excellence trophy, the certificate of merit and the commendation certificate. Madura Clothing won the performanceexcellence trophy, competing among 44 companies; it was one of thevery few cases where a first time applicant has qualified directlyat level three. This has given us immense learning experience in pursuit ofachieving global excellence, remarks Lal Sudhakaran, Head of Manufacturing,Madura Clothing. To compete in the company of iconic manufacturingfirms and to be a part of the select group is a matter of greatpride for all of us. The ongoing Aditya Birla Group WCM initiativewithin Madura Clothing has served as the fundamental guideline inthe attempt towards winning such a prestigious award. With thestructured methodology concerning all the dimensions of business,and emphasis on achieving results, it has proved to be the keydifferentiator in the journey of operational excellence. The rigorous process began in August 2010, when the application was submitted and a presentation made to the jury panel a month later.There were two days of on-site inspection in December during which allthe facets of business were audited on extensive criteria. The award, an annual feature, has helped Madura Clothing inshowcasing several initiatives such as lean manufacturing, core-replenishmentsystems and innovative people engagement programmes. It has giventhe company several new insights in terms of process measurementsand related aspects, laying the foundation for future growth. I am an expert from udpf.com, while we provides the quality product, such as Gum Machines , Grinding Machine, China LED manufacturers,and more.
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