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Traditional, tried and true campaigning tactics for your energyproject by efwegbe erergeer
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Traditional, tried and true campaigning tactics for your energyproject |
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Business,Business News,Business Opportunities
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When working to combat opposition, campaigns often employ the useof new mediums of communication. Facebook, Twitter, and variousreal-time social media platforms have become a central focus ofmany public affairs organizations. Utilizing these platforms iseffective and produces results in a number of ways. It is even safeto say that in our modern world a communication organization cannotcompletely reach its full potential without these vehicles ofcommunication. Yet, to create effective, engaging, grassroots energy campaigns,traditional, tried and true campaign tactics are needed.
Manycompanies often overlook traditional, tried and true tactics, suchas direct mail, phone banking, and canvassing, because the tacticsmay seem outdated in a tech focused world. However, if these mediaare excluded, companies are doing their target audiences a greatdisservice. Let s review the ways in which traditional communicative tacticsserve communities effectively. Three particular methods work bestin order to forge quality relationships between an organization anda community.
Direct Mail Campaigns : Energy projects generally have a large support base, yet somesupporters fail to voice their support. Direct mail allowscompanies to identify and motivate supporters to ardently back theprogress of a new project. Direct mail should be set up to inform and gauge targetedcommunities. The direct mail should inform and engage its receiver.Through providing accurate and useful information via direct mail,we are able to debunk any general misinformation regarding theproject.
To engage the receiver, a series of questions in thedirect mail creates a discussion. Receivers answers uncover therange of support or opposition to an energy project. Phone Banking : Phone banking is an easy, inexpensive way to find supporters in acommunity. It can also further your project s understanding of aparticular community.
By asking few short questions over the phone,Public Strategy Group is able to identify supporters and determinetheir level of support. In understanding the extent of supporter advocacy, we can engage ina discussion regarding potential steps they can take to become moreinvolved in the energy project. Steps may be to write a letter tothe governing town body, speak on behalf of the supportingconstituency, or simply attending a town meeting. Canvassing : Canvassing is another tried and true campaign tactic.
Renewableenergy projects often create a good deal of controversy. Somepeople enjoy discussing the benefits of these developments, whereasother individuals don t think these resources are worth time,money, and space. Canvassing allows us to take our analysis ofsupport one step further by entering into real time, face to facediscussion with individuals. These individuals may either supportor oppose a project. Also, meeting face to face with opposition,shows how your company respects the opposition s opinions.
Canvassing is a tactic that has been completely forgotten by avariety of public affairs organizations because in today s world,a great deal of our communication occurs through technology. As aresult of this changing element of communication, there seems to bea lack of personal relationships between public affairs andindividuals of communities. Canvassing offers an opportunity tomeet your target audience face to face and inform, discuss, andforge relationships with individuals. Today, energy projects face a variety of obstacles.
Opposition mayoccur regardless of a project s various benefits. Opposition mayfound its beliefs on misinformation or genuinely opposes any newdevelopments. There is often a group of people that appreciate thebenefits of certain projects, but they are tentative to speak theirmind. Traditional, tried and true tactics create personal, realtime relationships with both sides of a dispute. These tacticscreate a connection, which enables companies to understand theircommunities and develop support.
A solid communication supportsystem eventually drives project success. Al Maiorino started Public Strategy Group, Inc. in 1995. He hasdeveloped and managed multiple corporate public affairs campaignsin a variety of industries such as gaming, cable television, retaildevelopment, auto racing, power plant/wind farm projects, andhousing/residential projects. Al received his BA in politicalscience and a MA in American studies from the University ofConnecticut. I am an expert from Coffee Maker, usually analyzes all kind of industries situation, such as hand knitted shawls , knitted prayer shawl.
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