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Yahoo launches big data analytics tool for online advertisers by 123wert sdfsf
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Yahoo launches big data analytics tool for online advertisers |
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Business,Business News,Business Opportunities
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Yahoo today launched a new tool for online advertisers designed totake advantage of the company's extensive experience with big dataanalytics. The tool, called Genome, is designed to help companies deliver moretargeted online advertising and marketing campaigns. Genome isscheduled to become available in July and will let onlineadvertisers sift through and analyze massive amounts of behavioraland advertising-related data gathered from Yahoo's networks as wellas those of interclick, a company Yahoo acquired in December. The tool will also let advertisers bring in their own data, mash itup with Yahoo's data sets and run analytics on the combination,Yahoo said in a statement . "Genome is the culmination of a strategy that was put in place lastyear with the display ad agreement with Microsoft and AOL as wellas the acquisition of interclick," Yahoo said.
It will help"marketers organize and navigate the chaos of the data ecosystemwhile delivering results that can build brand value, increaseconversion rates and grow revenue." Yahoo's Genome announcement comes just a few weeks after Googletouted BigQuery , a service that lets enterprises upload and analyze massiveamounts of data on Google's cloud infrastructure. Google's servicediffers from Genome in that it is designed to let enterprises useGoogle infrastructure for analyzing their own data sets fordifferent applications. Genome is targeted specifically atmarketers and will allow companies to leverage Yahoo's data sets inaddition to their own. Both Genome and BigQuery are a response to what analysts say is a growing need for technologies that can help companies manage and analyze themassive volumes of data resulting from trends such as cloudcomputing, mobile computing, social media and globalization. Over the past two years or so, scores of startups have emerged upwith tools to help companies run business intelligence, dataanalytics and predictive analytics applications against big datasets.
In many cases, companies have been implementing these toolson their own. With Genome and BigQuery, Internet companies such asYahoo and Google are looking to deliver tools and services thatenterprises can without having to invest in their owninfrastructure. Yahoo's Genome announcement comes even as the company is reelingfrom the departure of CEO Scott Thompson, who left Yahoo Sunday amid questions aboutthe validity of his academic credentials. Ross Levinson has been named interim CEO while the company looks for areplacement for Thompson.
Jaikumar Vijayan covers data security and privacy issues, financialservices security and e-voting for Computerworld. Follow Jaikumaron Twitter at @jaivijayan or subscribe to Jaikumar's RSS feed . His e-mail address is . See more by Jaikumar Vijayan on Computerworld.com.
Read more about bi and analytics in Computerworld's BI and Analytics Topic Center. I am an expert from Timepieces, Jewelry, Eyewear, usually analyzes all kind of industries situation, such as rimless titanium frames , wholesale jewelry dropshippers.
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