Time, money, and jobs will go to waste if you fail to create a search engine friendly website. The main goal of every online business is to attract maximum traffic and conversion resulting in increased sales of products and services that a company has to offer. Search engine ranking optimization means adding elements to your website that will help it gain a high page ranking on the leading search engines – Google, Yahoo, Bing, MSN, etc.
Key elements for developing a search engine friendly site include:
- On-page elements consist of page title, meta tags and description, heading and sub-headings, page content, keyword density, images, URL structure, etc.
- Of-page elements consist of obtaining links from high ranking sites, getting inbound links, etc.
Other than implementing on-page and off-page elements for improving search engine ranking, SEO professionals should also master some technical strategies to draw maximum traffic to a website.
- Check whether Google has indexed a site or not
- Check a site’s loading speed
- Detect and fix server problems
- Fix the broken links, if any
Local search engine ranking can be improved by executing on-page optimization elements. It includes writing quality content for the webpages, adding related images to go with each web page, and also working on URL structuring. If you want your website to rank high on Google and such similar popular search engines, you need to really work hard on the keywords and key phrases that best describe your business. For example, if your company sells bracelets exclusively for women then it is better to use the phrase” bracelets for women” rather than just “bracelets” while optimizing your site. Using general keywords will not fetch you a ranking on Google since there is tough competition. Thus, always be specific when using a keyword to get a high page ranking.
According to SEO experts, online businesses should use short key phrases rather than just a single key word. It is because people usually type in multiple words to find information about a specific product or service rather than just a keyword. You should choose keywords or phrases after a comprehensive research. You must study the websites of your competitors as well as the sites that have managed to capture the top positions on Google. To improve Google ranking, you must use only those sets of keywords or phrases that the potential audience will enter on Google in order to find information related directly to the goods and services your company is providing.
However, don’t ever use spamming methods such as keyword stuffing to get a higher page ranking. This will adversely affect your business leading to blacklisting your site by Google. Google believes, “you should build your website for users, not for search engines.” Your website content should be keyword rich as well as highly informative in nature compelling visitors to come over and again to read more valuable information about a product or service. Usually an article body should include a heading, sub-headings highlighting the key points and of course an appealing body. It is very important to work on the meta tags and descriptions since Google and such similar search engines use this information when indexing a page. Meta elements provide information about the page author, frequency of updating, what the page is about, and which keywords embody the page’s content.
Other than the following on-page optimization elements, off-page optimization is also significant to get additional exposure on the web. To build your site credibility, it is important to get maximum inbound links (relevant links from other sites). You should also start building your social media presence by opening accounts on Facebook, Twitter, LinkedIn, Google+, and such other top social networking sites to reach out to maximum global audience in real-time.
