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Copywriting is nothing but using words to promote a person, business, opinion or ideas. This may be used as plaint text, as a radio or television advertisement or in other Medias. The reason for writing this marketing copy or promotional text is to catch the customers or readers to act to buy a product or to subscriber to a certain view point. Copy writing is getting across the perfect message, with the perfect words. Copywriting includes body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and internet content, television and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, mail order catalogs, bill boards, commercials, brochures, postcards, online sites, e-mail, letters and other advertising media. Copywriting may also refer to writing, Web creation and wording that is used to achieve higher rankings in search engines... It is also referred as content writing, it includes the strategic, placement and repetition of keywords, keyword phrases on web pages.. As search-engine algorithms get smarter every day, this SEO copywriting is about writing for human visitors as well as for search engines, about offering fluent and readable content written in an SEO-wise manner So many copywriters are working as regular employees within organizations such as Advertising Agencies, Public relations, firms, web developers, company advertising departments, large stores, broadcasters and cable providers, newspapers and magazine... Copy writers can also work independently on contract basis from the home itself. A copywriter usually is a part of a creative team and works. He may work with art directors as partner in advertising agencies. He is ultimately responsible for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. They are similar to technical writers, and the careers may overlap. However technical writing is dedicated to informing readers rather than forcing them. For example, copywriter can write an Advertisement to sell a car, but a technical writer writes the operator's manual explaining how to use it since he is technically skilled. There is wide scope for copy writers in internet services writing web content, ads, commercial emails and other online media. Simultaneously the Internet has made it easier for employers, copywriters and art directors to find each other. Whereas professional freelance copywriters were once rare (except those between full-time jobs), today freelancing is a more viable job option, particularly in certain copywriting specialties and markets. custom dissertation
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