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Want to make great money as a copywriter? You can, when you understand that copywriting is thinking. As an example, in this article you'll discover how to think your way to a great, top selling Web sales page. You don't need to be a Hemingway or a JK Rowling to write copy. You do need to know how to think, because copywriting means thinking about the people who buy a product, and why they would buy. Everything starts with the customer and his needs. Here's a scenario. You're writing copy to sell a new mattress, the Dream Glow Cosyrest. It's a brand new product, so there's no marketing material available for it, you're starting from scratch. All you know is that the Dream Glow Cosyrest is a great product, and it will be selling online only for $599, plus shipping. Comparable mattresses sell for $1200. (By the way, this is a totally fictitious product.) 1. What Hurts? Why Does It Hurt? Almost every piece of copy you write starts with thinking about the pain that someone is suffering, which your product will relieve. Unfortunately you've never had insomnia, or a bad back which can be attributed to a bad mattress. I say "unfortunately" because nothing beats experience when you're writing copy. So you'll need to do some research. You research sleep in general, and sleep ailments. You speak to a doctor about bad backs. 2. I Feel Your Pain... Next, you empathize with people who suffer these medical problems. You imagine how you'd feel, trying to sleep on a lumpy mattress and waking up stiff and sore. Would you scream at your spouse? Would you pop painkillers? You make notes, imagining how you would feel. 3. Here's the Cure Notice that so far you've done a lot of work, but you haven't written any copy. Nor will you, yet, because now it's time to understand the product, and how the Dream Glow Cosyrest solves sleep problems. You speak to the chiropractor who helped design the mattress, and you speak to the manufacturer. This man turns out to be a great source of information, because he suffers from a spinal condition. 4. Here's Proof It Works The manufacturer introduces you to several of his customers, and you get some great testimonials you can use on the sales page. You're also developing a deep understanding of the Dream Glow Cosyrest, and exactly why it's such a great mattress. Proof - testimonials - are vital when you're writing a Web sales page, because buyers won't be able to see the mattress, lie down on it, or bounce on it. They're relying solely on the words they read - and a video of the mattress. 5. Buy While You Still Can Everyone puts things off. People can be in pain, and they know that a product will help them, but they'll put off a purchase. You don't want that. You want them to stay on your page, and BUY. You pester your client to come up with a way of limiting the offer, or adding a bonus so that people will buy immediately because they don't want to miss out. As it turns out, the manufacturer already has a reason. He can only produce a limited quantity, because one of his suppliers is closing down. Excellent! You've now got all the information you need to write great copy, because you've thought your way through it. So, you start writing. You can start writing great copy too, because now you know how much copywriting depends on thinking the right way. essaysempire testimonials
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