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SEO Copywriting Gets You Found Online And Makes Sales by Anthony White
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SEO Copywriting Gets You Found Online And Makes Sales |
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Education
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Copywriting is promotional writing, and if you're writing copy for the Web, knowing something about search engine optimization (SEO) is vital. Here's why SEO is important: it gets a page found. And whether you're writing copy for others, or for yourself, copy that gets found by searchers via organic search is free promotion. With organic search you don't have to pay for printing and postage as you do offline, or for online ads sending customers to the sales page - the customers find your sales pages by the magic of SEO. With such a huge benefit for SEO copywriting, you'd think that all online copywriting would take the search engines into account. Most copy written for the Web doesn't - yet. Many copywriters and marketers look on SEO as a mystical art. In this article, we'll clear up some of the mystery. Get Found With This SEO Secret: It's the Words, and the Links To get a page found online, two things are important: keywords, and links. Keywords are those words which searchers type into a search engine, to find a particular product. For example, if you're promoting a hotel in London, it would be logical to think that "London hotel" and "hotel London" would be keywords you'd use in your copy. On their own, keywords help a page to get found. However, for popular keywords like "London hotel", that's not sufficient. There are over ten million pages which reference "London hotel", so to boost your page in the search engine rankings, you'll need to get some links to the "London hotel" keywords from other sites. Links to your page are called off-page SEO factors, and these factors are vital to improve the search results for competitive keywords. You can get those links in many ways, such as by buying advertising, or by writing articles to promote the page, or by writing press releases. Remember to Make Sales Too Getting your customers to the sales page is one thing, making sales is another. Although you should be aware of keywords when writing the copy for your sales, remembering the customer is vital too. Your sales pages must convert your site's visitors into buyers. Now you know the secret of SEO copywriting - keywords and links - write your next sales pages for both your customers, and for the search engines. Within a week or two, you'll be surprised at the "free" sales you get, courtesy of SEO. dissertation help
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