Advertisement Writing For The Beginner by Dennis Murphy


Advertisement Writing For The Beginner by DENNIS MURPHY
Article Posted: 07/03/2013
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Advertisement Writing For The Beginner

Education

To write an advertisement, you must keep in mind the product, customers, and the location of the customer. Make a statement that the product appears more interesting. You need to break through the constant visual and auditory bombardment of advertising, we get on a daily basis. The ad needs to explain what you are offering to do. What you can do with it. Why your offer is better then your competition. Some companies try a loss leader. This is a strategy where one item is being sold at a loss to the company. The idea is the hope that the customers will buy enough other items to offset the loss.The can be buy one get one free coupons are said to appeal to the lowest quality of customers. How to write the advertisement? Locate a meaningful statement. It should be written like a story, a good story that people will remember along with your establishment. A good writer equals a good story, equals good sales. Organize your thoughts so that the fewest words will hold the customers attention. Open big, making a single dramatic statement. Weak ads make half hearted multiple points. On radio or television stick to one point.. You only have sixty seconds to make your point. What would you say? Can you bring it down to thirty seconds and still get your point across? When working with print advertisement or email advertisement , you should dramatically increase the size of the font in your opening statement. Include photographs or illustration to reinforce your point. A series of photographs can enhance the ad. So if you have written a good ad it will covers three points. 1. Opening line that is meaningful enough to draw the customers attention. Open big and get noticed. 2. Meaningful information has to be interesting to the consumer, with specifics. Remember substance is more important than style. It has to relate to the customers on their own terms. 3. The writer must be aware of the purchase cycle, the amount of time the ad goes to the venue and shopping increases. Now that you know what needs to be done for an advertisement, the hard part is putting it together. If the ad doesn't work within a set period of time, you will need to redo the ad. I make several tries but once it works the product sales increase. 4. Have a way of tracking the sales numbers to see if the advertisement worked. Think about where the ad will be. I wish you luck this is one of the hardest jobs in advertising. Thank you for reading this article

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