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With eight kids between the two of them, Hope Parish and Daniela Jensen, co-founders of NüRoo, know what it’s like to be super busy, and also understand the importance of skin-to-skin contact with their newborns. In late 2011, Jensen and Parish both had newborns, Parish discovered a lack of any kind of product that allowed a mother to stay skin-to-skin with her child without being bound to a seat. She would take the tightest fitting top she could find, and snake her baby inside so that her head would pop out of the neckline. Hence the launch of NüRoo, a first-of-its-kind babywearing shirt launched in February 2013 exclusively at Babies R’ Us. Jensen, who had a marketing background and worked for Hasbro at the time, quickly teamed up with Parish to create the NüRoo Pocket. Babies R Us exclusively picked up the invention after just one meeting. The NüRoo Pocket immediately grabbed the attention of new mom Rosie O’Donnell who Instagrammed a photo of her wearing her baby soon after the brand launched. The product’s primary benefit is the fact that it offers the skin-to-skin contact, also referred to as Kangaroo Care. This practice is a holding technique where the baby is only wearing a diaper and is positioned vertically on the mom’s bare chest creating a full chest-to-chest contact between mom and baby. Research shows that just 60 minutes of skin-to-skin contact can accelerate brain development, stabilizes heart rate, encourages breastfeeding behavior, improves sleep and build immunity. It also increases milk production and reduces the risk of Post Partum Depression for moms. For more info, click here
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