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The internet has become one of the most important and fastest growing segments of the US economy in the last ten years. In fact, the internet has changed the way businesses and people interact with one another around the globe. Giant social networks like Facebook and Twitter allow people to communicate in ways never before possible. These new technologies have changed the way in which businesses reach consumers. It also means that businesses have to adapt to online marketing in order to remain relevant and to continue to grow their customer bases. Ken Caparoni has worked in the online marketing world for years and has learned a great deal about the field. If you're looking for some ideas about how to market your business online, Ken Caparoni has a few suggestions that can get you started. So let's get started together with some tips about marketing your business online for free: 1. Register your business online - The best way to register your business is to use the biggest listing and maps services available. That means signing your business up to Google+, Yahoo!, and Bing. People look for new businesses and services online, because no one looks in traditional phone book anymore! 2. Use social media - In 2013, there's no excuse for your business to not use social media. Platforms like Facebook give any business a huge audience to reach. If you aren't active on Facebook, Twitter, LinkedIn and other big social media platforms, you can't take advantage of the networks people have, or the never-ending free advertisements and endorsements that constantly are offered on these platforms. 3. Blog - You've got a company website (or you should) so there's no reason why you can't have a blog with regular postings on it. A blog goes a long way towards improving your page rank and also gives potential customers another reason to visit your site and be exposed to your business and products. Provide posts that are interesting and helpful to people and that are related to your expertise. 4. Use press releases - Press release services are all over the web for a reason: they work. When your company does something that merits a news announcement, go ahead and write a press release for one of these services or release them on your own website. Press releases help your search ranking and also help to improve your online standing. These are just four tips from Ken Caparoni that can help you get started using free online marketing. When you need to improve beyond that free work, be sure to get in touch with a company like DataMax Services. Source: http://www.businessinsider.com/how-to-promote-your-business-online-for-free-2011-8?op=1
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