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Is your customer base comprised of Millennials: Gen Y’ers born between 1980 and 2000? Want to gain insight about their interests, passions and trends for 2013? Below are the top ten trends and predictions for Millennials in 2013, according to Buzz Marketing Group: Millennials will demand to be heard on this issue in 2013. From SOPA to PIPA, Millennials will rally against infringing privacy policies. While almost half of Millennials are in a relationship, Millennials still tend to operate like single people, not allowing their significant other to hold them back in their careers or other areas. More than 40% of Millennials worship alone, though that could change in 2013 with more and more showcasing their spiritual side through online churches and social media. Millennials as a whole are fed up with both sides of the political aisle and are most interested in bipartisan, moderate government. This generation is all about working together! Millennials were the first age group who showed an interested in online learning opportunities and educational forums, such as TED. This trend is also becoming increasingly evident in tween and their younger siblings. Millennials have become savvy online shoppers who know how to get what they want and value quality, as well as price. Retailers must work hard to keep up with these trends. Millennials are still protesting the idea of traditional employment, and they often believe they are good at everything. Look out as Millennials define a new hybrid of entrepreneurship and traditional employment. Millennials will stay focused on combining work and play on one device, while other generations have typically transitioned between work and home devices. Brands are becoming less and less important to Millennials. Instead, it’s all about having a choice and getting the value that they want. Almost 90% of Millennials follow celebrities on weeklies and various online sites. This group wants to easily follow the rise and fall of celebrities online via weekly tabloids and daily downloads. Millennials are...Continued Here
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