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With 10,000 people turning 65 years old each day in the U.S., trends show that small business owners and entrepreneurs are targeting the ever-growing aging population. As the elderly population lives longer and continues to buy more goods and services, senior-focused service-oriented businesses have their work cut out for them “Baby boomers are driving the senior care market,” said Terry Coker, CEO of The Entrepreneur Authority of Michigan. “Everyone wants to know what franchises are available in health care.” From strength training for seniors to in-home medical services to cleaning services, small businesses focused on helping the elderly as they grow old has definitely become the wave of the future. The franchise, Handy Pro, provides home modification services to seniors, as well as commercial customers who need to meet rules of the Americans With Disabilities Act. The company was rebranded in 2008 to specifically cater to the older demographic — a move that differentiated his business from the competition. “We noticed we were doing a lot of wheelchair ramps, grab bars, walk-in tubs and similar work for our older customers,” said Handy Pro owner, Keith Paul. “People want stay in their homes as long as possible.” For more info, click here
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