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In furtherance of its advocacy campaign on environmental sustainability, First City Monument Bank (FCMB) Plc in collaboration with World Wildlife Fund (WWF) on Saturday March 23, 2013 joined millions of people, 4,000 cities, heritage sites, royal palaces, schools, cafes and corporations from all over the world in observing the Earth Hour. This global event, which is celebrated in the last week of March annually, requires households and businesses to turn out all their non-essential lights and other electrical appliances between 8.30pm and 9.30pm on the day. FCMB’s Group Head, Marketing and Communications, Mr. Ikechukwu Kalu said, “at exactly 7.30pm on Saturday, 23rd March, the FCMB community, customers and some friends in Lagos gathered at the First City Plaza, Marina Lagos, Nigeria which is the recognised iconic building for Earth Hour. At exactly, 8.30pm, all non-essential lights were turned off, to observe the lights-out global exercise, creating a sharp contrast to the usual beauty of the iconic building”. During the lights-out, the community listened to comments made by environmental experts such as Desmond Majekodunmi among others. It was saving the Earth, environmental protection, energy conservation and the survival of Humanity that featured most, to educate participants and raise awareness. Ikechukwu Kalu also explained that as part of FCMB's CSR strategy in support of environmental protection and healthy living among its host communities nationwide, the firm partners with other local and international agencies to sponsor Earth Hour annually. The Earth Hour is aimed at promoting the practice of energy conservation and emission reduction through public awareness by educating and uniting people on the risks of climate change in order to enable them imbibe corrective measures. FCMB in collaboration with WWF had ahead of this year’s Hour, organised a community sensitisation exercise in Alausa, Lagos. In its bid to enhance the well-being of individuals and the society, FCMB has over the years actively invested in different programmes, communities and institutions across the country in its three critical areas of corporate social responsibility focus: namely Poverty Alleviation, Economic Empowerment and Environmental Sustainability. Apart from embarking its regular environmental sustainability and cleanliness project tagged Committed-to-Green, the bank has in the last three years co-sponsored the Lagos State Summit on Climate Change. Also, in collaboration with WWF, the bank ahead of this year’s Earth Hour, organised a community sensitisation exercise in Lagos. Earth Hour was conceived by WWF and The Sydney Morning Herald newspaper in 2007, when 2.2 million residents of Sydney (the capital of Australia) participated by turning off all non-essential lights. Following Sydney’s lead, many other cities around the world adopted the event in 2008. Contact Media Information Business name: Intelligent interactive limited Contact Person Name: Ikpehare sobowale Street Address: No 21 wale adenekan,Magodo Gra lagos Company Email: temi@intelligentinteractiveltd.com Company URL: http://www.intelligentinteractiveltd.com/ ">In furtherance of its advocacy campaign on environmental sustainability, First City Monument Bank (FCMB) Plc in collaboration with World Wildlife Fund (WWF) on Saturday March 23, 2013 joined millions of people, 4,000 cities, heritage sites, royal palaces, schools, cafes and corporations from all over the world in observing the Earth Hour. This global event, which is celebrated in the last week of March annually, requires households and businesses to turn out all their non-essential lights and other electrical appliances between 8.30pm and 9.30pm on the day. FCMB’s Group Head, Marketing and Communications, Mr. Ikechukwu Kalu said, “at exactly 7.30pm on Saturday, 23rd March, the FCMB community, customers and some friends in Lagos gathered at the First City Plaza, Marina Lagos, Nigeria which is the recognised iconic building for Earth Hour. At exactly, 8.30pm, all non-essential lights were turned off, to observe the lights-out global exercise, creating a sharp contrast to the usual beauty of the iconic building”. During the lights-out, the community listened to comments made by environmental experts such as Desmond Majekodunmi among others. It was saving the Earth, environmental protection, energy conservation and the survival of Humanity that featured most, to educate participants and raise awareness. Ikechukwu Kalu also explained that as part of FCMB's CSR strategy in support of environmental protection and healthy living among its host communities nationwide, the firm partners with other local and international agencies to sponsor Earth Hour annually. The Earth Hour is aimed at promoting the practice of energy conservation and emission reduction through public awareness by educating and uniting people on the risks of climate change in order to enable them imbibe corrective measures. FCMB in collaboration with WWF had ahead of this year’s Hour, organised a community sensitisation exercise in Alausa, Lagos. In its bid to enhance the well-being of individuals and the society, FCMB has over the years actively invested in different programmes, communities and institutions across the country in its three critical areas of corporate social responsibility focus: namely Poverty Alleviation, Economic Empowerment and Environmental Sustainability. Apart from embarking its regular environmental sustainability and cleanliness project tagged Committed-to-Green, the bank has in the last three years co-sponsored the Lagos State Summit on Climate Change. Also, in collaboration with WWF, the bank ahead of this year’s Earth Hour, organised a community sensitisation exercise in Lagos. Earth Hour was conceived by WWF and The Sydney Morning Herald newspaper in 2007, when 2.2 million residents of Sydney (the capital of Australia) participated by turning off all non-essential lights. Following Sydney’s lead, many other cities around the world adopted the event in 2008. Contact Media Information Business name: Intelligent interactive limited Contact Person Name: Ikpehare sobowale Street Address: No 21 wale adenekan,Magodo Gra lagos Company Email: temi@intelligentinteractiveltd.com Company URL: http://www.intelligentinteractiveltd.com/
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