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Finding A Freelance Copywriter - Here Are 4 Traits to Look For by Craig Harris
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Finding A Freelance Copywriter - Here Are 4 Traits to Look For |
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Education
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Freelance copywriters are everywhere these days. If you are looking for a good one to help you create your next promotion or help grow your sales, then here are four things to consider. Four traits you want to look for in your next freelance copywriter. Let's jump right in... 1. Communication - Your ability to communicate clearly with your freelance copywriter is perhaps THE most important thing on this list. Without good communication, your results will be smaller than they should be and you won't get the full value that your copywriter can deliver. Can your copywriter communicate with you? Can they communicate with your employees? Can they communicate well when things go right and when things go wrong? Of all of the problems I've had in my own freelance copywriting business, EACH one can be traced in part to poor communication. 2. Accountability - Is your copywriter responsible for the results of their actions? When a promotion fails, will they accept their fair share of the blame (and come up with some ideas to help improve future results) or will they point the finger at you, your product or your process? During the interview process, you might consider asking the copywriter about successful projects they've worked on. And be sure to ask them about projects that didn't work out so well. How they speak about the failures will tell you a lot. 3. Marketing Mindset and the Ability to SELL - This is key. You need a freelance copywriter that knows how to sell. After all, that's really what this is about. Selling your products and services to your marketplace. So you need to know about their selling skills or selling experience. And the best way to get a glimpse of that is to pay attention to how they sell you to become a client. 4. Writing Skills - Of course your freelance copywriter needs to be able to write. But in the bigger scheme of things, it's probably one of the least important skills when compared to the ones earlier in this list. Who wants to work with a writer who is a jerk, who can't accept responsibility, who can't sell, who can't even communicate? That's not a recipe for a profitable relationship. Hiring a freelance copywriter can create a huge boost for your business. Just get the information you need to make the right decision for you and your business. lab report writing
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