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Copywriting Tips - The Power Of Opening Lines by Robert Flores
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Copywriting Tips - The Power Of Opening Lines |
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Education
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What if I could show you killer opening lines that will have everybody reading your copy all the way through to the very end? Would that be worth about three minutes of your time to read this article? I hope so. And I hope you recognized that what I just threw at you was one of those killer opening lines. This article is going to cover just a few great opening lines so you can see just how powerful they can be. An opening line is like the intro to a great song or movie or play. It has to capture the audience's attention immediately or you might lose them forever. Personally, I hate openings that just don't get right down to the point or at least start off with a compelling story. If you check out the opening to my Honest Income Program copy, you'll find it is quite compelling. It also helped me to sell thousands of copies of the product. What was the opening? I was out of work...out of luck...and out of money. If I had a gun in the house, I would have put it to my head and slowly squeezed the trigger... Now you have to admit...that is certainly going to get people to wonder what happened next. Is it a little dramatic? Of course it is. And that is the power of using opening lines that are larger than life. They get the attention of your reader and keep it. In this very article, the opening line I used was a question. Questions are very effective opening lines because they get the reader to think. When you ask somebody a question, they are almost forced to answer it...if not to you directly, at least to themselves. It's just human instinct. Sometimes you don't even realize that you're answering the question until you look up and see that you are in fact reading this article probably because of the question I asked initially. In future articles, I'm going to go over some specific opening line tactics in addition to the ones I covered today. Starting compelling stories and asking thought inducing questions are only two of the many techniques. And there are so many questions that you can ask too. Each one serves its own purpose. But for now, just try these two on for size and see the difference that they make in your sales copy. It's easier than you think. To YOUR Success dissertation
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