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Today social media plays a great role in business marketing world. As more and more people are connecting with these tools it becomes easier for business owners to market their products and services on large scale. Marketing through social media provides outstanding results in comparison to traditional umbrella of marketing. Those days are gone when you have had to contract marketing or public relations agency that helps you to expand your reach, but with the boom of social media even small businesses now have access to the same platforms that usually big organizations use to market their products. There is no doubt in the fact that social media becomes a dominant marketing tool for business owners and the growing trend of these tools given marketers scope and possibilities to develop new skills sets that will help them to become more and more successful in the field of marketing. Do you know what kind of marketing actually matters? Like generating leads, improving customer retention, increasing sales and growing your business. Well social media is not an isolated tool and can help you to accomplish your goals that will take your business up to the next level of success. Remember if you will start right you will definitely get right. Here we present some powerful social media strategies for your business and if you follow them then you will have active social media profile and little less worry about your business marketing. • Primarily set your goal. Ask some questions to yourself like why you are using social media or why are you doing Twitter, Facebook and blogging etc.? Of course you are doing all these to create brand awareness among more people or you are trying to build customer loyalty by providing them more support. Reason can be any, what matters the most- to set your goal or objective first and then make strategies to chase them. • Create your social media pages and get customers on these pages. It can be your first challenge to get your customer to notice you. You can start with inviting your customers to Facebook and Twitter by inserting their links to blogs or websites. Don’t just make account and leave it, you need to make it visible for your potential customers so that they can easily search it. Spend some time on social media activities and contact third party friends or second friends to ‘like’ and ‘follow’ you. • Make your experiences live and interactive for your customers. After establishment of your presence over Facebook or Twitter it’s time to get your customer in. Allow them to share their experiences and views regarding your services and products. Encourage them to comment for good experiences that they had with your business. • If you have a blog. Maintain it carefully and update it with good quality and relevant content. Make all content as inviting as you can. Try to write in a hope that something goes viral. • Usually business owners don’t have so much time to being active on social media. In this case you can handover your accounts to someone who has relevant knowledge about this field and for this you can contact social marketer or social media expert that can help reach out to build your network. Philip Cottrell Spain is great to work with and brings fresh ideas to the table. Phil Cottrell Spain is very professional and dynamic. After five years of trading we needed some customer research and a marketing audit to report on how we were performing for our clients.
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