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The study by ABLE covered both American and French wineries, butthe French statistics aren't as impressive. For example only 53% ofFrench wineries surveyed are on Facebook, compared to 94% of USwineries. Facebook and/or Twitter? Drilling down into the Facebook statistics some more, 50% ofAmerican wineries (but only 18% of French wineries) have more than500 fans on Facebook. ABLE identified two reasons for the successof American wineries on Facebook: 49% of American wineries (19% of French) have a dedicated marketing manager who creates and publishes content on social networks. 30% of American wineries have been using Facebook ads to promote their winery (only 7.6% of French wineries). Aside: 3.8% of American wineries listed "my children" as theirFacebook managers. Goes to show that family ties in SMB's is stillimportant! It's interesting to see the wine industry using Facebook andTwitter for different reasons. According to the study, Facebook isthe superior social media platform for generating sales (48% for Facebook vs. 28% for Twitter). But Twitter is seen asbetter at capturing media attention (53% for Twitter vs. 32% for Facebook). That kind of statistic isgood news for Facebook's IPO investors, who've been spooked by themedia into thinking that Facebook will have trouble growingrevenue. 72% of American wineries and 69% of French wineries say they willbe increasing their activity on Facebook in 2012. Twitter isn'tseen as so important, with 61% of American wineries and 45% ofFrench wineries saying they will increase their activity on Twitterin 2012. Other Social Networks Another interesting statistic is which wine-focused social networks US wineries use. Snooth is the most popular, with 33% of respondents on there. Note that nearly 53% aren't on any niche wine network . I'm somewhat surprised by that, because I'm a user of a couple ofwine apps - Snooth and Drync - and I'd like to think that wineriesare active on them. They should be updating their data on thepopular apps and trying to woo the most passionate wine consumers(because connoisseurs are more likely to be using these niche appsthan other people). As for other types of social networks, nearly 54% of Americanwineries have claimed or created a profile on Yelp, 40% on GooglePlaces and 30% on Foursquare. 285 American wineries and 243 French ones participated in thestudy. The full report is embedded below. We are high quality suppliers, our products such as China Toner Airbag , Black Laserjet Toner Cartridge Manufacturer for oversee buyer. To know more, please visits HP Laser Printer Toner Cartridges.
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