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Summary: Brochure is a printed marketing material which if not planned properly, can be really costly. This article highlights some points to reduce brochure design cost. Article: With the help of brochures you can promote your business and increase income but since brochure is a printed marketing material, marketers often think twice before using it considering the brochure design cost. So, what is the ideal solution? Should you avoid brochure? Abandoning brochures is not an intelligent idea because no other advertisement medium lets you cater information in such a customized manner as brochure. Besides, as receivers often keep the booklet for a long time, your current marketing campaign investment may even bring a new client in future. Unlike web advertisement, printed advertisement materials always cost more but there are a few ways to reduce brochure design and printing cost. Read and discover them. Handle the design – Any reputed graphic design company can be expected to charge $80-$100 for a pamphlet design and it may not be possible for a startup company to spend that much money. Besides, the printing charge is additional. Therefore, you should try to design your company’s first pamphlet to save some money. If you know Photoshop, you won’t find the task very difficult. There are lots of online tutorials on pamphlet design and you can view some of them as reference to clarify your doubts. Consider page quantity – More pages mean higher brochure design cost owing to more printing expense. Try to create a simple accordion or tri fold brochure and highlight all the important information about your organization. There is no need to discuss your company’s history. If you are selling a product/service, then highlight its USP, add images, give a call-to-action message and your contact details to increase conversion rate. Reuse artwork – Consumers like to see consistency in all marketing materials of a brand and you should capitalize on this human psychology. Instead of buying high resolution graphics from stock photography sites, you can collect previously used images from newsletters or newspaper ads and insert them in the flyer layout. This way, you can save both time and money and the biggest benefit is that customers won’t consider it as a money saving tactic; rather, they will call it “consistency of brand image”. It’s the perfect win-win situation. Go for the standard size – Generally, printing service providers charge extra if you create an extra large brochure because they have to find the exact paper size. Therefore, you should stick to standard size. Use colors intelligently – A colorful brochure always looks more appealing than a black and white version. Some people think that the best way to reduce cost is designing a monotone pamphlet but it may not grab viewers’ eyeballs. The ideal thing to do is to choose 2-3 colors and use different shades of them. Hire a printing company that offers cheap rates – You should compares the rates of different printing service providers online and ask the shortlisted companies to send a sample copy. Pick the company that provides the best value for money services and ask them if they will provide any discount for bulk orders. In case the service provider agrees to provide a discount, mail the layout and your job is done. Following the aforementioned strategies will definitely help you reduce brochure design expenses.
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