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The apple development advertising filtering technology television audience free advertising by cao hansa





The apple development advertising filtering technology television audience free advertising by
Article Posted: 07/17/2013
Article Views: 66
Articles Written: 50
Word Count: 480
Article Votes: 0
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The apple development advertising filtering technology television audience free advertising


 
Business,Blogs
Apple is developing advertising filtering technology, this technology can make Apple TV set-top boxes and future Apple TV set owners when watching TV, is not subject to interference of commercial advertising. According to foreign media reports, sources said on Wednesday that apple is developing advertising filtering technology, this technology Commercial advertising. Sources said the apple executives has been to the United States for at least two cable TV service providers and some large pay TV service providers has revealed the news. It is reported that apple is one of the recommendations, is to filter the ads on TV all provide compensation. Apple chief executive Tim Cook (Tim Cook) in May this year at the D: All Things digital conference, said the company is looking to develop more attractive than Apple TV TV product. At present, the total number of users to buy Apple TV has reached 13 million. Cook said Apple TV is more suitable for "lover", rather than a mainstream audience. Cook believes that the current TV viewing experience with "no different 10 or 20 years ago", apple's goal is to bring TV viewing experience "more grandiose vision". Google, MOTOROLA mobility in the report, released on March 19, has pointed out, nearly three quarters of consumers surveyed said that they have chosen the main reason for using digital video recorders, is want to be able to filter commercial. Apple authorized at the same time also in more content, meet the needs of Apple TV users. In June this year, apple announced with time warner's HBO and Walt Disney co. 's ESPN. Apple also actively cooperate with cable TV service providers, the latter by buying content from the top media companies such as di and provide service to the users. Sources close to Apple with time warner cable has been close to an agreement, can let users time warner cable through the Apple TV to watch TV programs. It is reported that apple and time warner cable will be announced in the coming months. But the news sources, although apple hopes to sign with time warner cable advertising filtering capabilities, but the latter isn't interested in this. Since Apple launched in 2007 when Apple TV, users use TV watching TV content over the Internet becomes more and more common. Market Research firm Leichtman Research Group estimates that 44% of American households through video game consoles and blu-ray player or Roku and Apple TV video equipment connected to the Internet, the proportion was up from 38% a year ago. More competition will also vary with heel. The world's biggest chipmaker Intel, by the end of this year, is planning to selling a set-top box equipment with pay-tv network content. Sources said that Google is also lies in the media company negotiations, explores the provide authorization for Internet television equipment. Best Selling Laptop Batteries

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