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The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers. A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not. Online advertisements may also offer various forms of animation. In its most common use, the term "online advertisement" comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on platforms such as Facebook, Twitter, and MySpace. Research has proven that internet marketing services have given results and are a growing business revenue. Types of internet marketingInternet marketing is broadly divided into the following types:- Display advertising
- Search engine marketing (SEM)
- Search engine optimization (SEO)
- Social media marketing
- Email marketing
- Referral marketing
- Affiliate marketing
- Content marketing
- Inbound marketing
- Video marketing
Internet marketing in IndiaIndia is become one of the biggest social marketing audiences in the world. From MySpace to StumbleUpon and from Technorati to SlideShare – Indians are everywhere. Indian marketing professionals today have thousands of digital ways to interact with their audience.The demographic advantages of digital marketing in India cannot be overstated. Here we have a potential market which today has access through phones, cyber cafes and personal computers to literally millions of email/mobile campaigns. The one major aspect of Indian digital marketing that should shine in the future is virality. Future digital marketing concepts have the potential to go ‘viral’ as much as Indian blockbusters that have captured the attention of the Indian public. Digital marketing future in IndiaThe most striking aspect of future digital marketing in India is definitely its cost-effectiveness and interactivity. Also, there is easy accessibility – a boon considering that traditional Indian marketing had to face the huge hurdle of reaching out to Indian masses in the most resource-effective way. Indian audiences have the additional difficulty of linguistic differences – something that digital marketing can choose to stay away from. The future of digital marketing in India seems bright and beautiful.Woodapple EdgeWoodapple Interactive Pvt Ltd is one of the reputed names specialised in internet marketing providing web solutions including social media and search engine optimization (SEO) services via integrated SEO optimized content management system (CMS). One of the major characteristics that distinguish Woodapple is the ability to work as a team.When you start using Woodapple’s internet marketing services, you will get valuable intelligence and an opportunity to engage with clients in an informal space. Woodapple can help you monitor these real-time conversations and also analyse trends from past posts and track the evolution of ideas and attitudes to your industry and your brand. Woodapple will help you find the right solution for your company from providing reputation monitoring services to training and mentoring your employees to carry out this vital task in-house.
About the Author: Harjeet is an Indian - born mass-market novelist, who covers the world internet related topics . He writes columns and articles for various websites and internet journals in the domain of Internet Marketing and Web Development.
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