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Five Steps To Hypnotizing Your Readers by Christopher Simmons
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Five Steps To Hypnotizing Your Readers |
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Education
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The whole point of copywriting is to GET YOUR READERS TO DO WHAT YOU WANT THEM TO DO. Right? You want them to download something. So they download it. You want them to buy something. So they buy it. You want them to subscribe to something. So they subscribe to it. So how do you get people to do what you want them to do? You hypnotize them! We all know about stage hypnotists - how they get people to do whatever they say. They do this by using their powers to bypass the subject's conscious mind and make direct contact with their subconscious. In the same way you can use the power of words to bypass people's conscious minds. This means bypassing all their inhibitions and all their logic, which might tell them that they don't really NEED the product, or they should put the money in a savings account! It gets straight to their subconscious, where their desires and emotions live. Now you work on these to get them to TAKE THE ACTION YOU WANT THEM TO TAKE. 1. Get your readers to relax. Suggest your readers do something relaxing: turn on some soothing music; close their eyes for a few moments; take a few deep breaths. The more relaxed they are, the more receptive they'll be. 2. Put your prospects in a trance. By a trance I mean being so powerfully focussed on a feeling, thought, idea or emotion that they become oblivious to any distraction. I'm sure you have had the experience of being so engrossed in a book or TV program that someone else in the room can speak to you several times and you don't even hear them. That's a trance. Well you can put your prospects in a trance by using a compelling headline or visual. For instance, if you are selling an e-book on eliminating credit-card debts, you can start off: "Imagine a life without living paycheck to paycheck!" Then ensure every word, every phrase, every sentence is powerful enough to make them continue to focus on your offer. 3. Trigger your prospects' imagination. Imagination can be so powerful that it can influence your conscious mind to take action. For example, if you imagine what you are going to have for dinner, it can make your mouth salivate and your stomach rumble - it can even make you smell and taste it! Eventually you have you go and get it! That's how powerful imagination is. So appeal to smell, touch, sound and vision. For instance: Your dazzling new Lexus - delivered to your door. Your neighbors will view it standing in your driveway in all its shining glory. Get inside and smell that new car smell - can't you just smell it now? Feel the luxury as you sink into the cushiony seats - start the engine and hear that quiet luxurious purr..." Appeal to your readers' senses to keep them in a trance. Use the power of words to get them to imagine whatever you want them to imagine. "Sit back, close your eyes, imagine you are on a luxury cruise in the Pacific...hear the gentle waves lapping the sides of the boat... the breeze rustling the palm trees on the distant shore..." It takes practice, but if you can learn to write like this you will find it is very powerful in influencing your readers. 4. Tell your readers what they are feeling. For example, "As you continue to read this letter, you feel your problems slowly disappearing..." "As you start reading this article, you find yourself becoming filled with excitement as you begin to see what our product can do for you..." If you have successfully followed the earlier steps and accessed your readers' subconscious minds, they will feel what you tell them they are feeling! 5. Combine a command with an assumption (which is what real-life hypnotists do). Instead of saying "This product gets results", say, "The further and further you read into this web site, the more you will realize the life-changing effects of this product." Instead of saying, "Buy this product now!", say "By the end of this letter, you will have no doubt that investing in this product will be the best decision you ever made." So by hypnotic writing you use the power of words to plant mental images in your readers' mind, and thus create the state of mind YOU want them to have. There is nothing unethical about this. It is simply taking your skill in using the power of words to its ultimate stage - persuading your readers to do what you want them to do. This is what copywriting is all about! university essay writing
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