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Sometimes lead generation campaigns can make you scratch your head as to where can you find more leads. Try to look at where you've been, you may uncover leads that you haven't yet contacted. There are a lot of lead generation representatives out there that would here their bosses or their leaders say “I want more qualified leads!” After hearing this, you may think where can you find more leads if you've already gathered all the leads possible through every marketing strategy there is. Try to take a look at your company's lead database. Most business organizations tend to drop leads that would seem the least probable in being a qualified lead for the company. Even though the chances of that lead becoming qualified, that chance is still there; it is not yet zero percent. Why would companies drop leads? Wouldn't that look bad when it comes to getting income for the business? Companies drop leads because they didn't seem interested at that time or at the first point of contact. This is to save money, time, and effort for the company and to focus more on the leads that have a higher chance of being qualified leads. Take for a example a lead that after contacting them through the telephone says that they are uninterested of your company's products and services at this time as they have a previous contract from another company that would run for the next three months. Even though the words 'for the next three moths' have been stated, there might be a chance that this lead will soon be forgotten even after their previous contract has already expired. Here are some places where you might want to think in checking out to find more qualified leads for your lead generation campaign. 1. Uninterested leads When your prospect lead says “I'm not interested,” it's not the end of the world and it certainly is not the end of your business relationship. Even though the customer said that they are not interested, try to stay in touch after a period of time like after three months or so. Remember, just because they didn't agree the first time means that they won't agree the second time around. If you keep in touch with them, you will soon be able to gain their trust as well as their interest to commit to a long-term business relationship with you and your company. 2. Leads that are not yet ready to be qualified Another common objection that you might hear from time to time is “I'm not yet ready.” These are the most common types of leads that would get lost in the company's lead database. Since the relationship is not that strong from the first point of contact, the lead will be put to the very bottom of the priority list, hence there might be future opportunities that would be forgotten. 3. Current and past client database You can also try to look at your current client database as well as those clients that your company has been dealing with in the past. The database that you would be able to procure would contain leads that may or may not yet been qualified. This is one good way to increase the length of your lead database as you can introduce new products and services that these leads might be interested in. They can also introduce you to the decision makers within their organization to get potential referrals to further increase the length of your lead database. 4. Outsourcing your lead generation to another company If you don't have the luxury of time and money for your company, you can always outsource to another company, preferably a company that has experts on generating leads through telemarketing. When your outsource to a telemarketing company, you can expand your list as well as save you a lot of time and effort so you can move on to more pressing matters for your company.
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lead generation, qualified leads,
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