Business cards are usually printed on card stock which is also commonly called a cover stock. It is a paper stock that is thicker than the writing paper. It is usually much more flexible than other paperboards. Card stock is the same material which is usually used for printing greeting cards, post cards, playing cards and small catalogues. Card stock can be especially prepared to either have a smooth and glossy finish or a textured and matte finish. Card stock is usually named the cover stock when its one or both sides are coated to provide a glossy finish. |
Let us first talk about the general use of business cards. They are used to provide information related to an individual and his or her standing in a company. It also serves as a memory aid to those who are given these business cards. Usually they contain name, company designation and contact information of a person. They are usually not given much importance by us but they serve a very genuine and original purpose of formal introduction. Cards were typically printed using black ink on a white paper background. These days, there are many options and color combinations available for choosing and designing suitable business cards.
Business cards are prepared these days by using two chief methods of preparation. Both of these methods are common these days and have their certain advantages. The first and the highest quality method is offset printing. It is the best quality method because it transfers ink on the paper in the best way for a quality finish by pressing it on the card. Offset printed cards have sharp and crisp lines which do not have any visible graining of color at all. A plate is used to transfer the complete text as well as company logo on a rubber sheet which in turn presses this set on card stock. Offset printing is usually costly for selected number of prints as using particular die design is needed for printing a new design. The cost however reduces if we increase the number of prints because the die is only needed to be prepared once regardless of the number of copies printed. You can get very cheap cost even for offset printing if you increase your number of prints to a certain level.
The second and more budget method of printing business cards is the use of digital printing. It is a great option for those who do not require a large quantity of cards. New technologies and devices keep coming in the market which is quickly increasing the quality of digitally printed cards each day. There is not much difference in card produced in both ways to an untrained person. Digital printing can be a little grainy when printing logos and pictures that have very fine lines. Other than that, there is too little difference of any consequence. The cost of digital printing remains the same regardless of the number of copies. For people who need only a hundred or two hundred copies, it is the best solution for printing business cards.
Both techniques have their advantages and choosing either one of them must be your conscious decision based on what quality and quantity you require of your business cards. It is important to know that the card printing company you choose uses the latest printers and technology of either offset or digital printing. You can look and find for yourself how Business Card Printing works on our website. You can also give your order of Business Cards from the vast collection found on our website for you.
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