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People are pretty busy these days and any amount of time or money they can save is always welcome. Car dealers understand the hustle and bustle of daily life. They know that anything they can do to make things easier for people will go a long way towards establishing their brand in people’s minds. In Hatfield, PA for example, there are Chevrolet dealers that care about their customers enough to provide interactive websites that offer time saving features. Whether one lives in the Hatfield, Comar, or Lansdale, PA areas or elsewhere, taking advantage of car dealer incentives and time savers can make life easier. Some car dealership incentives and offers are easy to find and some may be not so obvious. Usually dealers will offer a ‘specials’ or ‘offers’ page on their website. Here people can find the latest discounts on new and used cars, service and parts. There are often special sales and coupons that dealers place on Facebook. Usually ‘liking’ the page will reveal these coupons and offers. For this reason it pays to check dealers’ Facebook and other social networks to learn about the latest offerings. Like with many retailers, car dealers usually offer loyalty programs. Some of these programs require an upfront fee, so it’s important to weigh if the services rendered will more than make up for the fee paid. If one believes that a particular dealer offers good and convenient service, taking part in a loyalty program may make sense. Car owners can also ask dealers if they offer any maintenance agreements that package services at a discount. These agreements may make good economic sense for car owners as the package of services may be discounted by 15% or more. One of the most useful services that dealers offer is the ability to schedule appoints via their websites. Sitting in the comfort of one’s home a person can schedule service and then just drop the vehicle off at the dealer on the appointed day. Some dealers offer shuttle service so people can get a ride to work or back home again while their car is in the shop. Dealer website scheduling tools can also allow people to schedule test drives. Car financing is another area where dealers can be helpful. Again this is a service that can be initiated online. One can fill out a preliminary financing application to get qualified for financing and then come in to the dealership to finalize the details. Financial pre-qualification tools on dealer websites allow people to quickly arrange for financing without having to take the time to telephone the dealer. This is not only convenient, it shows that the dealer cares about his prospect’s time. This attention to detail does not go unnoticed by customers. In our fast-faced lives we favor anything that will save time and money. Fortunately there are some car dealerships that have invested in innovations dedicated to keeping car owners happy. Whether it’s financing, online appointment scheduling or loyalty programs and special offers, many car dealers have demonstrated that they understand the challenges people face. Car owners can then take advantage of all of these benefits designed to make their lives easier. Paul Donaldson offers his expertise on the topic of dealership service innovations based on his years working for a Hatfield, PA used car dealer.
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