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With every business making the shift onto the internet, the competition levels are rising with each day. Marketing strategists surmised that the best way to outdo the competition would be to directly reach out to potential customers, where they place their search requests, namely search engines. The most effective method involved is having your website show up among the top eight or ten search results, since most major search engines display up to ten results on the first page as ranked by the search engine. A vast majority of internet users usually select from these options, ignoring the other results completely. Therefore, search engines offered businesses the opportunity to improve their ranking by posting content on the internet, which was relevant to their business. Search engines then check this content for keywords and phrases to determine the relevance of these articles. Many content writers would create articles, which would be illegible and devoid of any content whatsoever, but full of keywords to trick the search engines into assigning the page a higher ranking. Content writers, who could not deliver quality articles, used these keyword stuffed articles in what are termed as bad SEO activities. However, with the developments in SERP's coding, these activities and articles were quickly detected and severely penalized these pages by demoting their ranking, until they got lost in the hundreds of thousands of search results, so all readers would be aware of the article's quality. With the newer regulations renewing the focus on quality content, copywriters must now rely solely on their research and writing capabilities, instead of cheap tricks. The primary priority of a content writer is to write and create informative and accurate articles, blogs, websites, posts and the like, in order to meet the requirements of the internet users looking for information pertaining to the subject of the article. A competent copywriter must perform the required keyword and topical research to create these articles, which not only contain the required information, but also contain the required density of keyword, as specified by the search engine protocols, while maintaining the article's readability as well. Articles, which meet these requirements, can expect a significantly higher rank than their peers can. For effective SEO, a quality copywriter is the key to creating the content, which will not only elevate the page's ranking, but will also ultimately provide the readers with quality content which engages them and keeps them coming back for more. This also has the added benefit of establishing the copywriter as a competent source of information regarding that particular subject. Hiring the right content writer is undoubtedly one of the most effective methods for a business to enhance its virtual profile. customwritings testimonials
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