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Thanks to the rise of search engines such as Google and Bing, more and more firms are turning to the internet to promote their businesses. Many furniture companies are also looking to join in the action, and one of the keywords they are likely to consider is contract furniture UK. In this article we will look at whether this term is suitable for furniture companies to rank for. What Market Do You Cater For? First of all, are you a company that offers the right kind of products? Contract furniture UK is a term that is specifically for businesses that offer things like tables and chairs to companies like hotels, offices and bars. If you cater more to a domestic market, it probably is not a very good term to rank for. You might be better off looking for something that is more relevant to a consumer market. Do You Offer bulk Discounts? Because they are heavily focussed towards the B2B market, the majority of companies that rank for contract furniture UK offer generous discounts when customers buy in bulk. If you want to go for this keyword, make sure you also offer this as you may loose out on business. Why is that? It is mainly because this kind of furnishing is purchased in a large order, rather than in individual units. As a result, if a discount is on offer, the customer will want to take it rather than having to pay full price like consumers! If on the other hand you are unable to offer a discount of any kind, it might be better to change your focus towards consumers where bulk purchases are extremely rare. It is very unlikely for someone to want to buy more than one dining room table! The only time a customer may want a discount is on chairs or sofas, if they are looking to buy two or three for a living room. However, this is very rare and the discounts you could offer are likely very slim. You Already Have A Large Commercial Customer Base One of the best things about the B2B industry for companies that have been around for many years is that many purchases are driven by referrals. That means that long established reputable companies have the edge because they have a large number of hopefully happy customers. Take advantage of this by posting testimonials on your website along with photos of the client and of your products or bespoke work which will help build trust. This is very important when looking to rank for contract furniture UK.
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