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You might think that every search engine optimisation company falls under the same umbrella; a one size fits all genre so to speak. This is in fact untrue; there are multiple ‘personality types’ that categorise the companies out there. It’s very important to understand the different attributes each of these personality types exhibit, so that you can determine which of these types will best suit your own personality and the needs of your company. We’ll be reviewing several types of SEO Company for your benefit in this article. Black Hat The ‘black hat’ provider is to be avoided at all costs. These are the pirates of the search engine optimisation sea, swimming in a sea of unethical link building practices and Google penalisations, the black hat provider will do whatever it can to achieve the results it wants, disregarding rules and regulations at every turn. These providers are nothing but trouble and can be extremely ruinous, not only for your websites rankings but for your reputation and your business at a whole. These providers can usually be spotted by their shoddy websites, nonchalant attitude and disregard of the minutiae and details. This type of SEO Company should not be seriously entertained as a potential provider of your service. White Hat On the other end of the spectrum, exists the white hat provider. These providers are the last guardians of the sacred bastion of search engine optimisation. Seeking out ethical link building practices at any cost, the white hat provider will get the job done, on time, within Google’s guidelines and regulations. You can usually spot a white hat provider from their sterling reputation, great website and avoidance of ‘guarantees’ and quick fix promises. It’s absolutely essential that you pick a white hat provider for your SEO Company. SEO Zealots The third type of provider is the SEO Zealot. These providers are double edged swords and should be treated with caution. The SEO Zealot, as the name would suggest, are absolutely fanatical about anything and everything search engine related. This can be a great treat in an account manager if they manage to achieve amazing results without creating an unnecessary risk by pushing too many Google algorithm guidelines. However, the downside with this type of provider is that they can be blinded to any outside knowledge or anything that they feel conflicts with their own viewpoint and passion. This type of provider is sometimes a good choice for an SEO Company. The Philanthropist The philanthropist is similar to the zealot, but often a better option. The reason the philanthropist is often preferable is that their passion is tempered with a desire to generate change and help others. Quite often a philanthropist provider will be not for profit, or have strong links with charities. The downside to philanthropist providers of course is that they often lack drive and determination; sometimes it’s necessary to be hungry and ruthless when pursuing seo rankings in competitive niches. This provider probably wouldn’t mesh well with an entrepreneurial business owner or somebody looking to enter a market with a bang, this SEO company provider isn’t for everyone.
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