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As we continue forward into the 21st century it certainly seems that the digital era is a fitting title. Despite being very new in the grand scheme of things digital technology and mediums have already carved out a solid foothold into modern society, as we know it. Digital technology has proved itself to be very versatile, lending itself to a variety of different sectors, and becoming an integral tool in increasing productivity in many. Some even argue that this new technology is affecting our cognitive development; Dr Gary Small suggests that our brains have not developed at this rate since early man first began using tools. It’s probably fair to say that the Internet has been one of the most revolutionary tools to come out of the digital movement so far, and of all the sectors that it has impacted it is likely that the implications the Internet brought to the business world are some of the most significant. Because the Internet has become a universal platform for communication all around the world it has been able to play host to the world’s first global marketplace. And it seems that any business without an online presence is now at a significant disadvantage. In fact there are some sizable retail chains that have already met their end at the hands of the Internet, for instance Blockbuster as fallen simply by failing to create an online presence, and take advantage of these new technologies. While it might be true that they were faced with the issue of online piracy there are still companies emerging that have gotten around this and taken advantage of the technology that allowed it to happen in the first place. Not only is the Internet accessible to people all around the world but it is financially accessible too. Online marketing strategies and e-shop solutions are becoming increasingly effective and are still very economical, particularly in comparison to their traditional counterparts. The costs that come with starting an online store are minimal. And the overheads are far smaller than a high street retailer has, meaning that products can be more competitively priced. This has meant that many smaller businesses without the same financial means have been able to claim a stake in this global marketplace, which has undoubtedly contributed towards the diversity in the products found online. There are even many cheap hosting alternatives for anyone who wants to sell personal or commercial goods online, for instance eBay or other e-shop type solutions. For the best ecommerce website or the best eshop solution check out EKM Powershop online.
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