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What is poor link building? It is nothing but an unfair SEO practice and involves different types of spamming. This method is employed to artificially improve a website's ranking in the search engine results pages (SERPs). Google rewards sites that adhere to white hat SEO that involves authoritative, relevant, and quality link building. This is only possible when you build business healthy relationships with your clients. This is the reason a professional SEO company encourages online businesses to pursue legitimate optimization practices. Let's understand now what low quality link creation is all about. It involves the following: Creating fake profiles and websites. Too many forum postings. Placing too many keywords in an article and disrupting the natural flow of information. Limitless submissions of articles in directories giving a temporary boost to get high rankings in the SERPs. Google is too smart to detect such unfair SEO techniques. Once it is detected, your website will be severely penalized. The Perils of Irrelevant and Poor Link Building After Google's Penguin update of April 2012, online businesses pursuing illegal optimization methods plunged into total darkness because of the unethical building of links. This means these companies were penalized by Google and were out of business – right from the top of Google's page to nowhere! Unless you hire a credible search engine optimization service professional who is aware of the latest Google updates, it's impossible to rank high in the SERPs. The following example will help you understand how a company can be out of business as a result of unfair SEO. A small sized business in the United Kingdom specializing in kid's bedroom furniture was penalized by Google after the 2012 Penguin update. The company's external links were regarded as web spam by the world's largest search engine company. The said company hired the services of an SEO agency to build external links for its website. It is needless to say that link building process did not adhere to the guidelines mentioned by Google. Though the children's bedroom furniture company showed some results initially in the SERPs, but failed to rank high in the future. Since the company was penalized by Google, it failed to recover. That's because it used unfair and unethical techniques to trick Google. Google detected this and penalized the company's website later. Online businesses need to learn a lesson from example stated above. Your business will land nowhere if you pursue methods like excessive spam linking. It might give a business temporary results but it will fail to sustain in the future. So, What Needs to be Done for Quality Link Building? According to experts from any professional SEO company, building a healthy brand reputation is possible through unique, inspiring, and engaging content. Integrate fascinating facts, engaging words, and useful information to attract the attention of visitors. And, when more visitors click on your website link, it will attract quality traffic, and consequently potential customers. Associate with other experts in your niche industry to build quality links. Remember that building relevant links will give you long-term results. Take assistance of an experienced SEO professional who will tell which methods are effective and which areas can be further improved. Josi Maran is a digital marketing expert and possesses ample knowledge in ethical search engine marketing. As a techie, she enjoys sharing her valuable knowledge with her readers. Continue reading if you are really interested to learn about how a professional SEO company works. Or, the way a search engine optimization service selects keywords for content marketing.
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