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Mobile Payments on the Rise at Starbucks Starbucks is growing its customers by leaps and bounds – successfully implementing a mobile payment service worldwide. The beverage giant is creating big waves with more than 3 million mobile payment transactions generated in the United States on a weekly basis alone. This data was divulged by the Starbucks president/CEO himself, Howard Schultz on the company’s annual shareholder’s meeting. By - Phil Talbot – go to guy Mobile Ordering Saavi Schultz added that Starbucks is getting a multi-brand loyalty brand across multiple channels rolled out along with its global social impact initiatives. Further, the Starbucks leader highlighted the company’s role to reach out saying that the opportunity to create value for the company’s shareholders is surpassed only by the “unique ability to contribute meaningfully” to the different communities it serves worldwide. Winning via Mobile:- Starbucks is ushering new mobile developments into the market. Starting this May, customers buying Starbucks packaged coffee in any grocery channel nationwide will earn purchase points called My Starbucks Reward stars. These stars can then be exchanged for equivalent freebies (e.g., food, beverages) in any Starbucks retail store. By fall, other Starbucks products are set to be included in this My Starbucks Reward loyalty program. For instance, the program is set to affect Teavana, another Starbucks emerging brand. Soon, registered customers utilizing a Starbucks card or the Starbucks mobile app in any of the over 300 Teavana retail stores will also earn these much-coveted stars. Starbucks mobile transaction is responsible for about 10 percent of total U.S. sales of the company – effectively raking in 3 million mobile transactions per week. Starbucks confirms that new mobile users welcome the mobile payment apps with gusto because appsallow them to keep track of their loyalty status in a way only mobile can. Leading Catalyst :- In more ways than one, Starbucks is taking the lead in the mobile commerce space. By October, Starbucks’ mobile app exceeded 70 million transactions. Wanting to jumpstart its Verismo products, Starbucks initiated a mobile ad campaign, driving in-store traffic and growing mobile revenue for said products effectively. Mobile has played a gigantic role for this beverage giant. A spokeswoman for Starbucks, Linda Mills, observed that “mobile makes it easier for customers” allowing them to leave their “wallets behind”. Mills described the Starbucks mobile app as a “clean and elegant way” for customers to pay. Because of this consumers are coming in “by the droves”, the lady representative confirmed. And, though Starbucks is still in the early stages of its mobile marketing, Mills’ statement gives us a clue about the company’s excitement for mobile (without revealing to us what will unfold next). Phil Talbot is founder of Saavi.com.au the Mobile Ordering specialists and the resident expert in mobile ordering systems. You can follow Saavi on Facebook.
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