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Mobile Ordering is the Fastest Growing Segment for Domino’s Thanks to digital and mobile, Domino’s is widening its clientele base at a faster rate than ever. In its recent reports, the pizza firmdetailed a third of US orders were done using the digital platform, a third of which came from mobile accounts. By - Phil Talbot – go to guy Mobile Ordering Saavi Wish Come True:- Domino’s is happy about these mobile market developments, shouting – literally – with regards to its Windows Phone app. Customers can now make voice-based orders via their smartphones, ordering “medium pepperoni” for instance. For a lot of its growing customer base, these developments seem like a wish come true: just a few words in your mobile is what it takes to be satisfied. In a lot of ways, these innovations push the envelope further for digital adoption. Embracing the same spirit that has made it the largest pizza delivery franchise worldwide with over 10,000 outlets, Domino’s pizza is once again quick to make a technological innovation part of its marketing prowess. Rising Star:- The windows-based app– launched but a few months ago–lies in the center of this upsurge of marketing tides. The momentum started when Microsoft decided to open a new store right in the heart of the US, one where Domino’s plays a major role. The pizza chain gave shoppers a golden opportunity while they are waiting: food and gift cards. Now, with these new developments,Domino’s customers can now “Build your Own” pizza through the app, satisfying their hungry stomachs just the way they want it. Or go usual by choosing from world-famous choices: a Legend, Feast or Artisan Pizza. From Michigan with Love:- With all these new developments, mobile is taking the marketing center stage, bringing in the goods to the delight of the consumers. Domino’s chief marketing officer, Russell Weineraptly described mobile ordering as the company’s “fastest growing segment”. Weiner added that the Domino’s Pizza app available in the Windows platform has brought in a lot of excitement and smiles. Today, there are about 5,000 Domino stores in the US. Ordering becomes a breeze with this Domino app and it gives a frequent customer greater chances to win coupons by tracking purchases and other vital information. Weiner expressed Domino’s commitment to offer convenience to its customers wherever they might be. The Windows Phone app is but an extension of that commitment – right from the pizza company’s headquarters in Michigan. Phil Talbot is founder of Saavi.com.au the Mobile Ordering specialists and the resident expert in mobile ordering systems. You can follow Saavi on Facebook.
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