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Adengineering - Best way for maximum ROI by Vindhya V
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Adengineering - Best way for maximum ROI |
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Advertising,Business,Marketing
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Are you concerned with your big ad spending and underperforming results? Codelattice brings to you AdEngineering, the one stop solution to trash all your worries. AdEngineering follows the most scientific and effective ways to engineer your ads for maximum ROI. Get the maximum out of your sales organization by eliminating the search for possible prospects, so that you can concentrate on what you do the best ie, running the business. Keyword Research Keyword research to gather the business specific keywords which can bring relevant traffic to the landing page. Probability of a prospect reaching the landing page is dependent on the quality of keywords used. Creative Writing ad copy with the most specific messaging catering the target group in sync with the keyword set in use for the particular creative. Probability of a prospect clicking the as increases by the usage of appropriate creatives. Transactional Landing Page A transactional landing page seeks to persuade a visitor to complete a transaction such as filling out a form or interacting with advertisements or other objects on the landing page, with the goal being the immediate or eventual sale of a product or service. Analytics Can review online campaigns by tracking landing page quality and conversions (goals). Here primary goal set is lead generation. Heat map A picture of where people clicked on your site. This lets you see what's hot and what's not, so you can make changes that increase conversions. Now you can work on getting more of the clicks that make you money (and less of the ones that don't). Once you know where your most valuable click traffic is coming from, you've uncovered the exact traffic sources that bring high revenue. A/B testing - A/B testing here is a method for testing two versions of a landing page version "A" and version "B". The goal is to test multiple versions of landing pages to determine which version is most appealing/effective. The data for A/B testing is usually measured via click-through or conversion. AdEngineering is the registered trade mark of Codelattice coined to name its unique Digital Advertising techniques.
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