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Top auto manufacturers are vying for pole position at the single largest international automotive event in Southern Africa. Held once every two years, the Johannesburg International Motor Show is a complete representation of the Sub Saharan and South African motor industry. JIMS has a comprehensive automotive lifestyle showcase, which now incorporates two additional shows: 'Auto Shop' and the 'Johannesburg Truck and Bus Show.' The Johannesburg International Motor Show is also one of only 20 events in the world to have received International accreditation from the World Motor Industry Organisation. The show promises to be a showcase of new and future automotive technology, while putting the motor industry under the spotlight. A History Of Success The 2011 Johannesburg International Motor Show is still considered a major success and easily lived up to its positioning as the Blue Ribbon event for the South African motor industry. The yearlong delay forced upon JIMS by the organisers of the 2010 FIFA Football World Cup served only to increase expectation of the biennial event, last held in 2008. Attracting 225 161 visitors during the 11 day period, the show enjoyed the support of more than 220 exhibitors in four sections: passenger cars, commercial vehicles, motorcycles as well as components and accessories. The event included the CAR Conference, where prominent local and international speakers provided great discussion and a unique insight into the automotive industry. The main focus of the 2011 exhibition though, was on the passenger car section where a record number of 36 manufacturers and distributors, which announced the launch of new or face lifted models at the event. Forward Thinking And Inspiration Owned and supported by the automotive industry, the automotive and automotive lifestyle showcase is a unique exhibition of innovation and inspiration, where both specialists and enthusiasts can enjoy hands on experiences with leading automotive brands. For those in the auto industry, the show is the perfect place for launching new products, vehicles, equipment and services. It is also a platform for generating sales and a gateway into Sub Sahara African Markets. Legends On Display Guests can expect some interesting displays at the motor show as top auto manufacturers compete for attention at the event. Hands-on drive experiences and brand activations are sure to impress, inspire and thrill casual drivers and auto enthusiasts alike. One such display is Audi’s Land of quattro®; where drivers can experience the thrill and utility of the legendary all-wheel drive system amidst a series of challenging display stands at steep inclines. The Johannesburg International Motor Show 2013 will be returning to its home at the Johannesburg Expo Centre in Nasrec in Johannesburg between Wednesday, 16 October and Sunday, 27 October 2013. Held up to the highest International standards and support of the very passionate in the automotive industry, the expo is sure to be another incredible success for the South African automotive industry. About The Author Audi South Africa will be bringing their innovative spirit to the Johannesburg International Motor Show. Visit an Audi Dealership today and experience the land of quattro® behind the wheel of one of Audi’s automotive masterpieces.
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