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The virtual world has a lot to offer to brands and they have been utilising its potential in an optimum way. Most of the brands are trying the idea to sell online. However, some have been successful and some have tasted failure. Several reasons can be attributed to the abandonment of shopping carts. Brands need to change certain aspects and the result will be for them to see. The shopping cart conversion rates can be changed in different ways and a few modifications can lead to profitable results for the brands. For instance, navigation is extremely important. It creates a significant impact to a brand’s search engine optimisation activities. An individual who is purchasing from your Facebook shop should not feel lost. The navigation should be such that the individual should be redirected to the product page. The person should be able to see other options too. All in all, the user experience should be hassle free. This aspect will ensure that nobody leaves a brand’s page without making a purchase. It will also work in a brand’s favour if people can get in touch with them easily. Research has shown that a phone number on the shopping page has ensured an increase of 1.8% in the increase of customers purchasing from a particular portal. Every page should have a contact number. This increases convenience for the customer. If you sell online, you need to keep such minor aspects in check to ensure significant results. Another detail that makes a big difference to the purchasing experience of a customer is the design. The design of the product pages should be simple and pleasing to the eye. It should not be loud. It should be such that a brand’s offerings stand out and people are able to make an informed decision. Another aspect that could be implemented is that the check out button should be displayed near high resolution images. Every aspect should be spaced out, so that a person can decide on the products that he wishes to purchase. User reviews and comments should not be mixed with the images of different kinds of products. In short, a brand’s Facebook shop should be in sync with the nature of the offerings. Another important detail is the ‘add to cart’ button. In spite of the miniscule size, it plays an important part in a person’s shopping experience. The font should be big and bold hues should be used. There should be a call to action feel to it. The person should be impelled to make a purchase. In such a situation, this button should not blend with the design of the page. It should stand out and should be noticeable. Another important point here is that the individual should be able to connect with the images of your product. Static ones are a strict no-no. There should be some colour to them and you should not miss out on the dynamic aspect too. Keep such pointers in check and the numbers will certainly work in a brand’s favour.
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