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With the development of the Internet and the popularization of computer, shopping online has become a commonplace in our life. Chinese people are buying things online and the shipping companies are busy to no end. Online shopping is very convenient. All you have to do is sit at home and wait for your package to come instead of hovering outside in the cold wind. We can buy almost everything without going out. Combined with the fast food, the digital communication, online shopping has been a common part of our life. However, enjoyment of retail shopping lost. Many people enjoy shopping with others and it is often a good way to make social connections. When shopping online, the enjoyment is lost. Besides, you may lose your private information during online shopping. Although having access to a very large number of products is highly desirable, consumers have limited cognitive resources and may simply be unable to process the potentially vast amounts of information about these alternatives. For example, it saves time and offers numerous choices since floods of information can be supplied on Internet. While, every coin has two sides and online shopping is no different. Have you still remembered the annoying time when you found the commodities you buy on Internet was not the slightest as what you had expected and longtime had to be taken for its replace and even compensation. Actually, just with the seemingly beautiful pictures of the products on Internet, it is hard for us to make rational choices. Online shopping has made our daily life more convenient and comfortable. For example, shopping on the internet can save students a great deal of time on the way between home and store, also they can save money with kinds of online coupons, so they would be able to concentrate more time and energy on their academic work. The internet has shorten the distance between manufacturers and consumers and thus we can even buy goods in other countries .On the other hand, lack of the face to face deal makes online shopping less reliable and trustworthy. What’s more the delivery will increase the risk of items’ damage. It seems that the online business contains many commercial opportunities. Many people want to seek their fortune on it. However, this kind of business now is close to saturation. There are thousands of shops online; it’s a problem how to make your shop outstanding and attractive among the “shop sea". Therefore, we have to consider all the factors included so as to make a better decision.
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