|
Most of us are careful with money in daily life: we collect all kinds of coupons; we look for group-buy deals if we eat out or travel; we do not buy clothes unless in a sale. However, some people think that all this may not make us smart consumers. For example, a coupon can redeem 1 dollar towards your next purchase. Coupons and rebates are issued by brands or retailers to be used as a part of sales promotions for their products. Other uses include attracting customers to entertainment attractions (amusement parks, zoos, museums, etc.) and services (salons, spas, etc.). The difference between a coupon and a rebate has to do with the timing of the reward. A coupon provides an immediate discount, reducing the amount owed for the purchase. A rebate provides a delayed discount, returning the amount to the consumer after the purchase-through a check, electronic funds transfer, statement credit, loyalty points or voucher/card good for future purchase. For retailers, all coupons placed in the market for distribution must be honest and in good taste. Coupons should be conveyed in a truthful and not deceptive or misleading manner. Only in this way can the customer trust you and become your regular customer. Whereas coupons offer deals upfront, with the purchase of the product, rebates can be redeemed only after purchase. When consumers experience uncertain redemption costs, this difference translates to a difference in when uncertainty is resolved. With coupons the uncertainty is resolved before purchase; with rebates the uncertainty is resolved after purchase. As a result, we show that rebates are more efficient in surplus extraction but coupons offer more fine tuned control over whom to serve. For customers, collect more coupons and use them more often. Do not hold the attitude that the money you save is only too little. But if you collect them all, it will be big bucks. Coupon covers diverse food & beverage, dining, shopping & museum offers. And coupon from nearby shopping is the most welcomed advertising model that 52.9% of the users are likely to accept. So you can use them in almost all areas. If you want to save money, resist the temptation and wait for two to five days to get the same products at a much lower price. You can look for online coupons as well. So, take precautions to check for a coupon code prior to making an internet purchase.
Related Articles -
Coupon,
|
