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At times, you would have seen running pieces of news, information and many other things on your television, running in the ticker. Most of times, there are news and updates, but many a times, there are advertisements running in through your TV screen, in the ticker. The advertisement generally has a very little content that asks you to send text SMS, with a code, to a five digit number for more information about the product or service. Also, in contests running through the media, whether print or digital, the companies, contests belong to, ask you to send your entries to a five digit number with a special code, for example: they say, SMS ‘WIN’ to XXXXX. And, this special code and service is called the short code service, and it is one of the best ways to promote your products, through digital media. It is far cheaper than published or broadcasted advertisements. It is cheaper, for both the marketers and the consumers or the participants of the contents. For companies, it is a unique way to start, promote their service, in which they are given a special code by the shortcode providers in India, which resembles their identity to their customers. Let us take an example of a TV news channel, which asks their viewers to send NEWS to a five digit number 5XXXX, if they want to stay updated with the latest news; and if someone replies with the same short code, the news channel sends him/her the latest news at his/her mobile phone. And this short code and the five digit number is the identity of that news channel. Even in most of the TV reality shows, the organizers ask the viewers to vote for their favourite contestant by sending a text message with a special code to a five digit number. The short code service is being used by hundred of companies from different aspects of business. It is the best way to keep in touch with their audiences. It is not only cheaper but also is very innovative, quick, and easy way to advertise your product or service. There are a number of shortcode providers delhi companies that offer reliable, result oriented short code services. But, before you sign in a pact with any such company, make sure that they are on a long run in the market, and will keep on providing you their services with our any hassles.
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