Digital Printing or Offset Printing - Which Service to Avail? Fort Lauderdale Experts Guide

Since its advent digital printing has gained huge popularity perhaps because of its low overhead cost and easy-to-use features. High-end laser and inkjet printers with advance technological features have revolutionized commercial printing. It has created more options for users regarding commercial printing process. But with options come confusion. Often people who look for high quality prints in short time get confused as which technology to choose – digital printing or offset printing?

Lithographic printing is the most common form of traditional offset printing used in commercial purposes. In offset printing the graphic image is first reproduced into a film negative and then transferred onto the aluminum printing plate with exposure to light. When the plates are ready the rolls of paper is fed continuously through the printing press. During this press run the plates transfer inks from the ink roller to the substrates via a rubber blanket. Since the lithographic printing process is based on oil and water repulsion non-printing areas on the plate get a thin film of water to keep them ink-free and create accurate image.

Digital printing on the contrary eliminates all these mechanical steps such as making films and plates and the manual operations of the traditional printing process. Digital printing requires the printer to be attached with a computer. The printing process can be fully automated by making changes from the settings. There is no huge setup cost and space required for digital printing.

Experts in printing service Fort Lauderdale give further reasons to support that digital printing proves advantageous in terms of cost. The sheer benefits of digital printing technology can be obtained especially in short-run printing projects as it eliminates extensive set up and operational costs and ensures quick turnaround time, thereby minimizing printing cost per page. On the other hand, with its huge setup cost and make-ready time cost of conventional offset printing per page is adjusted when quantity is considerably large. But when it comes to color accuracy and image quality offset printing is one step ahead of digital printing though the latter has improved significantly.

Now, if you still have problem in deciding which one is better for you consult with a professional printing service. Since not all printing services offers online printing facility you better look for local printing presses, for example if your business is in Broward County you can search for printing service Fort Lauderdale for convenience.

Both digital and offset printing have their own advantages and disadvantages. The professional printing services can guide you based on the following points –

Quantity – With high overhead costs offset printing is cost-effective for bulk volume printing while digital printing is profitable for short-run projects.

Color quality – Offset printing uses Pantone® ink for exact color matching which may not be possible with the four-color printing in digital technology. For professional photography and advertising items where color quality is important conventional offset printing is recommended.

Turnaround time – If you want faster delivery of printed copies digital printing is recommended.

Customization – When you need to print personalized marketing collaterals for your business for example newsletters, brochures, greetings cards with individual client’s name and personal information included in it digital printing allows easy and convenient insertion of variable data during printing.

To learn more about printing service Fort Lauderdale and print business cards, brochures, catalogs and other marketing documents visit http://www.bigredq.com/.

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