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For every business (small, medium or individual) it is essential to devise a good strategy for promoting yourself and implement your strategies methodically. The business of being an Interior Designer or Architect involves more than good design. Here are some steps which will lead you towards good growth Build your profile >> Have a Website >> Local Networking >> Global Networking >> Design & Architecture Fairs and competition Build your profile Your profile is to promote your business plan to grow or to seek funding. Make your public profile flawless: free from typos, clean layout, impeccably written descriptions of your skills, training and experience and solid references. Spread it across the digital platforms like LinkedIn, Facebook, Twitter, Google+ etc and hand it over with pride anytime to a potential client. A step towards this would be to get your profile associated with core interest groups like: Facebook GDA Group Must have a Website Doesn’t matter how big or small your businesses is but in this digital age you should must have a website. Your website is very much like your portfolio and your profile rolled into one high-tech package. It should deliver information and imagery, as well as give potential clients the feeling that they are dealing with a professional. As a small/medium company or freelance architect, the design of your website should in some way reflect your style as a designer. You may build a good website get associated with some big brand names, for example GROHE India is having a unique designer alliances where anyone can go and register : Grohe Website Local Networking Making connections within your local community is vital to promoting your freelance architect business. Find guilds and associations of people within the industry of building and design in your city or town. Whether they are contractors, developers or small/big business owners, seek out other professionals and let them know who you are, what you do and that they can refer business to you. You can also contribute work to nonprofits and charities in exchange for name recognition within your community. The networking for designers can be done at one place such as: Google plus GDA Group Global Networking You should never stop at the local level. Make your presence felt on the world. There are a number of professional networking websites like Linkedin.com, where you can join in relevant groups/forum discussions (e.g.Linkedin GDA Group ) to grow your network and make friends. There are also online architecture publications like Archinect.com, where you can contribute cutting edge ideas and articles pertaining to your architectural niche. Design & Architecture Fairs and Award competition Trade fairs or shows are another good way to promote your business. Find listings for architectural trade shows like ‘World Architecture Festival’ within your design niche. Whether you go to mingle with other architects and hand out your business card or enter and display your work, research to find a trade show that is a good fit for your freelance architect business. Also enter an award or design competition to bring your designs to leading professionals in your industry. Many websites such as Thearchitectureroom.com, Deathbyarchitecture.com and Architectureweek.com have listings of design competitions taking place all over the world. The author of this article is Alisha verma.She is a very famous in india for their articles,written on the Designer And Architect Alliances.She has also written many articles on the Architect Alliances and Designer Alliances.
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