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The internet has given the opportunity to many people today to develop their own successful business which would not have been possible in the past. The internet is a great place for business. Online sales are expected to be more than $100 billion by 2015 and almost 25% of all Christmas shopping was done online in 2012. But building an online business involves a lot more than having a web page with some items to sell on it and then simply watching the money roll in. So, how do you build a successful online business? Encourage your customers to buy. We are all busy working or sorting family responsibilities and it is easy for your prospective client to delay or even forget about buying from you once they have visited your website. Your site needs a proactive approach to encourage your clients to buy now. This can be done by offering a discount, providing extra bonuses, or a setting a deadline date. If you do set a deadline, make sure that you keep to it or you will lose creditability. Sell the benefits of your product. Your website pages need to talk about the benefits of your products, not the features. For example, a feature of a digital camera may be that it has an 8GB memory that will hold 2000 photos. But the benefit is that you will take thousands of photos on your holiday or at special event without any worries that you will not have sufficient memory to store them all. Build a relationship with your customers. It is not likely that a prospective client will buy from you the first time that they check out your web page. The more times that prospective client visits your web page, the greater the chance they will buy. This is why you need an opt-in form on your website. An opt-in type is where a potential customer inputs their e-mail, often in return for something of value like a free report. Once you have their e-mail to can remain in contact with the customer and refer them back to the products on your website. With email you can build a relationship with your customers so that they will come to trust you and then eventually buy from you. Know your competition. Know who your competitors are and watch what they are doing. Check out your competitors' websites, look at their pros and cons, and take advantage of them. You need to develop a strong unique selling proposition that distinguishes you from your competitors and gives people a compelling reason to buy from you and not your competitors. Build website traffic. If you do not have any visitors to your website, you will not have any business. You have to know how to generate visitor to your site. This is done via both paid and free strategies. Have a secure payment system. You need to show that you have a secure online payment system. Although online sales are continually escalating there are still people who do not really feel that their bank card details are safe when ordering online, particularly from a business that they have never heard of or bought from before. Also, remember to let them know that their details will be kept private and not be shared with anybody else. When building an online business there can seem to be a mountain of obstacles to climb - from understanding search engine optimisation to blogging, from pay per click advertising to social media marketing, from finding the right products to sell to finding customers to buy them, the list goes on. To learn how to quickly and easily give your online business a boost visit www.JonAllo.com
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