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All businesses whether you’re Apple or a small retailer face problems of increasing their business list for potential sales leads. Generating new leads which can hopefully translate into sales is an endless challenge every day for all kind of businesses and almost every industry. Problems you might encounter acquiring new leads 1. Not enough budget for advertising and promotion 2. Don’t have effective ideas and tactics to create a buzz for your business 3. No Marketing Plan – Don’t know how to generate leads Below are a few tips to get you started, without spending too much of your marketing budget. Tip 1: Ask for Recommendations/Referrals One of the simplest and most effective means to get new leads is through recommendation or referral from loyal and happy customers. A happy and satisfied customer never fails to tell their friends, family and colleagues about their buying experience. The more happy your customers is, the more awareness your business will get within their network, thus these positive mentions will make your products sell. Tip 2: Act like a Pro Right now! New leads can be found online, so get involved. Build your own corporate site and create accounts on social media sites, then post informative and appealing content to attract new prospects and get new leads. If you don’t know how to do effective social media then find a good one that doesn’t cost much but will pay attention to your account. We have had good experiences with Onion Head Direct for social media and SEO. Future clients always want to know if they will receive other great product offers and good customer service after the initial sale. So try to update your customers to keep them in the loop about your company and products. Build trust and position yourself as an expert by writing and posting helpful and informative content on your site and social media accounts. Again, if you can’t do it yourself or don’t have the time, HIRE SOMEONE!! Social media is how your business will grow. Tip 3: Do email Marketing Make sure to put all your past and present customers email addresses into a spreadsheet to build your mailing list, and then create a newsletter that offers sales promotion or news about your products and company’s development. Just be sure to keep your email content relevant and engaging. If you don’t have enough leads yet try building it, you can start with creating a subscription form base (Opt-in) to your websites or blogs. Tip 4: Promotions Sales Promotion is one of the good ways to attract new leads and sales, it can also help increase your business awareness and boost buyer’s attention if done right. Start with sales discounts, contest and freebies for your new and existing clients. Do referral programs or affiliate for your previous customers, if they manage to recruit sales make sure to give them commission or discount on their next purchase. Tip 5: Online Marketing SEO, PPC, Social Media, Content Marketing are just few of the famous internet marketing terms. It’s one of the most important and best tools to generate leads online, why? Because it’s: o Inexpensive o Takes less time to implement o Reaches customers faster o Targeted Audiences Just be sure to study and implement it carefully. To sum it up Getting new leads for your business is not an easy task. So, hopefully the above information can help you generate more leads without spending more dimes. Take some time to create a strategic plan to generate leads and convert those leads into sales. Good luck and best wishes in taking your business to the next level.
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