Efuture becomes a provider of mobile cloud services for nestlewater(r) - Amenity Kit

Adam Yan, eFuture's Chairman and Chief Executive Officer, said,"The official launch of our cloud service offering marks animportant milestone in the development of our company. Not onlydoes it provide for us a new stream of monthly recurring revenue,it also allows us to offer an expanded portfolio of solutions toour world-class retailer clients, as well as to other small tomid-sized retail and consumer goods companies. I firmly believeeFuture's Cloud Service is a meet-the-market solution that isexpected to become a pioneering model as other retail and consumergoods companies look to build more efficient and effective salesautomation systems." ABOUT NESTLE WATER ® The number one bottled water brand by volume according to BeverageMarketing Corporation, NESTLE WATER ® is a brand of the leading bottled water manufacturer, NestleWaters North America Inc., based in Stamford, Connecticut. NESTLEWATER ® goes through a multi-step filtration process and is enhanced witha unique blend of minerals, offering a pleasant, refreshing tastesuitable for the whole family.

NESTLE WATER ® bottled water offers a number of healthy hydration options and iscommitted to helping families live healthy, active lifestyles. InChina, Pure Life's products sell nationwide and has three premiseslocated in Shanghai, Tianjin and Yunnan. ABOUT EFUTURE INFORMATION TECHNOLOGY INC. eFuture Information Technology Inc.

(Nasdaq:EFUT) is a leadingprovider of software and services in China's rapidly growing retailand consumer goods industries. eFuture provides integrated softwareand services to manufacturers, distributors, wholesalers, logisticscompanies and retailers in China's front-end supply chain (fromfactory to consumer) market, especially in the retail and fastmoving consumer goods industries. For more information abouteFuture, please visit www.e-future.com.cn . ABOUT EFUTURE CLOUD SERVICE ( .cn ) Cloud service is eFuture's seed business, and consists of cloudservices based on cloud computing architecture, such as Sales ForceAutomation ("SFA"). SFA is a mobile-based platform built for thefast moving consumer goods ("FMCG") industry.

Designed to helpspeed up and simplify the sales process, it also allows sales teamsfrom FMCG companies to access to real-time information viasmartphones. Cloud service is a cost-effective solution which onlyrequires a monthly service fee, with no license fees or hardwarecosts. SAFE HARBOR This announcement contains forward-looking statements. Thesestatements are made under the "safe harbor" provisions of the U.S.Private Securities Litigation Reform Act of 1995. Theseforward-looking statements can be identified by terminology such as"will," "expects," "anticipates," "future," "intends," "plans,""believes," "estimates" and similar statements.

Among other things,2012 financial outlook and quotations from management in thisannouncement, as well as strategic and operational plans, containforward-looking statements. eFuture may also make written or oralforward-looking statements in periodic reports to the Securitiesand Exchange Commission (the "SEC"), in its annual report toshareholders, in press releases and other written materials and inoral statements made by its officers, directors or employees tothird parties. Statements that are not historical facts, includingstatements about the Company's beliefs and expectations, areforward-looking statements. Forward-looking statements involveinherent risks and uncertainties. A number of factors could causeactual results to differ materially from those contained in anyforward-looking statement, including but not limited to thefollowing: eFuture's anticipated growth strategies; eFuture'sfuture business development, results of operations and financialcondition; expected changes in the Company's revenue and certaincost or expense items; eFuture's ability to attract clients andleverage its brand; trends and competition in the softwareindustry; the Company's ability to control expenses and maintainprofit margins; the Company's ability to hire, train and retainqualified managerial and other employees; the Company's ability todevelop new software and pilot new business models at desirablelocations in a timely and cost-effective manner; the performance ofthird parties under contracts with the Company; the expected growthof the Chinese economy software market in retail and consumer goodsindustries; and Chinese governmental policies relating to privatemanagers and operators of software and applicable tax rates.

Further information regarding these and other risks will beincluded in eFuture's annual report on Form 20-F and otherdocuments filed with the SEC. All information provided in thispress release and in the attachments is as of March 12, 2012, andthe Company undertakes no duty to update such information or anyother forward-looking information, except as required underapplicable law. CONTACT: INVESTOR CONTACT: Troe Wen, Company Secretary eFuture Information Technology Inc. T: +86-10-5293-7699 E: ir@e-future.com.cn.

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