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internet marketing Company in Oxford or elsewhere has to re-align their strategies and activities to remain competitive. In this article we discuss five trends that are important for online marketing. 1. Mobile Focus: The total mobile population in the world is at 5 billion and counting. The smartphone population is at 1.5 billion. An average smartphone user checks his phone 150 times in a day. More importantly, 62% of smartphone users are in between 25 years and 34 years of age. The potential remains huge. That is why Web design Company in London offering and other places now have mobile offerings in place. They understand that it is not enough to have a mobile friendly site. It is not even enough to enable the mobile site to download at jet speed. The key lies in differentiations like real time updates, location based offerings and similar customer connects. 2. Content Marketing and Social Content: Gone are the link building based search engine optimizations (SEO). Now content marketing is the new SEO. Rich content builds and enhances the internet presence of a brand. Also due to the constant algorithm updates by big search engine players, the quality of social content has gained significance. Internet marketing services in Oxford and around the globe are combining traditional SEO with social search performance focus. 3. Loyalty Marketing: Online businesses need to capture the lifetime value of a customer to the fullest. Since E Commerce is not location bound, the possibility of retaining the customer is naturally high. But online prices and deals play an important role. So loyalty programs can counter the negative impact that low price of competitors can have on purchasing decisions. Rewarding customer loyalty is an excellent way to build brand recognition. Outsourcing loyalty management is also gaining traction. A company in Asia can take web development services from London and manage loyalty programs out of Toronto. 4. Meaningful Analytics: A common trend now is to assign numbers to any parameter that needs monitoring and constant improvement. It is important to measure and optimize the effectiveness of the online campaigns. However it is better not to go into too much detail but to focus on the big parameters. 5. User Experience and Engagement: A clear, uncluttered site with responsive design and smart user interface is ready for success. Gamification, inbound marketing are all different efforts to draw and engage the customer in a crowded internet domain. ">According to VeriSign Small Business Survey 2013, 91% customers visit the internet while looking for product and services. So it is vital that customers can find and connect with a business on the internet. In 2002 there were 3 million websites. In 2012 this figure stood at 555 million. 33% of the world population now spends an average of four hours online. Ten years back in 2002 an average surfer used to spend forty six minutes online. And about 9% of the world population had internet access. So it is basically hard and expensive to get noticed. That is where the role of internet marketing comes in. But in this fast evolving world internet marketing needs to adapt or change direction almost at real time. In the first decade of the 21st century, Internet Explorer carried 95% market share. But now its market share is around 39% and decreasing. Social is another big change online. So internet marketing Company in Oxford or elsewhere has to re-align their strategies and activities to remain competitive. In this article we discuss five trends that are important for online marketing. 1. Mobile Focus: The total mobile population in the world is at 5 billion and counting. The smartphone population is at 1.5 billion. An average smartphone user checks his phone 150 times in a day. More importantly, 62% of smartphone users are in between 25 years and 34 years of age. The potential remains huge. That is why Web design Company in London offering and other places now have mobile offerings in place. They understand that it is not enough to have a mobile friendly site. It is not even enough to enable the mobile site to download at jet speed. The key lies in differentiations like real time updates, location based offerings and similar customer connects. 2. Content Marketing and Social Content: Gone are the link building based search engine optimizations (SEO). Now content marketing is the new SEO. Rich content builds and enhances the internet presence of a brand. Also due to the constant algorithm updates by big search engine players, the quality of social content has gained significance. Internet marketing services in Oxford and around the globe are combining traditional SEO with social search performance focus. 3. Loyalty Marketing: Online businesses need to capture the lifetime value of a customer to the fullest. Since E Commerce is not location bound, the possibility of retaining the customer is naturally high. But online prices and deals play an important role. So loyalty programs can counter the negative impact that low price of competitors can have on purchasing decisions. Rewarding customer loyalty is an excellent way to build brand recognition. Outsourcing loyalty management is also gaining traction. A company in Asia can take web development services from London and manage loyalty programs out of Toronto. 4. Meaningful Analytics: A common trend now is to assign numbers to any parameter that needs monitoring and constant improvement. It is important to measure and optimize the effectiveness of the online campaigns. However it is better not to go into too much detail but to focus on the big parameters. 5. User Experience and Engagement: A clear, uncluttered site with responsive design and smart user interface is ready for success. Gamification, inbound marketing are all different efforts to draw and engage the customer in a crowded internet domain.
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