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SEO, abbreviated as Search Engine Optimization, is a popular and widely used online marketing technique used by businesses both big and small. Anyone raising a question “Why is SEO of prime importance?” is just like asking why music needs a tune. No matter how good your website is, how great your products and services are, unless you are running an effective SEO campaign, you are missing out on a large segment of potential clients and of business. A website which is not optimized is like a business without customers. How Does It Work?
If you have recently launched a new venture or if your establishment is not too popular yet, people might not be aware of your business and they would not Google the name of your company. For instance, if the name of your company is ‘Robert’s Flower Shop’, potential buyers will not look for your company through your name rather they will Google ‘Florists Syracuse’ or maybe ‘florists in New York’. So if ‘Robert’s Flower Shop’ is optimized with the aforementioned keywords which are linked to its homepage, people are more likely to reach you. If you don’t optimize you are on the way to losing a lot of business, potentially lucrative business to be more specific.
SEO – The Other Half It is obvious for you to think that you have spent more than enough time to create an aesthetically appealing website and stocking new products ready to be sold, and that you should now just wait for orders to come in. Well, the job is just half done. The other half includes generating traffic and converting that traffic to potential buyers. This is where SEO will help.
Upsides OF SEO Search Engine Optimization increases the visibility of your business on the web and makes your website rank in the top search engine result. It boosts traffic and increases the conversion rate as well. This makes it pretty obvious how and why Search Engine Optimization is so vital and useful. Presently, there are millions of business owners who have websites that sell products and services across the world. If you want to move yourself heads and shoulders above your competition, then make sure your website is visible and easily locatable.
Reasons for Optimizing Your Website
Visitors coming from Page 1 ranking - 87% Internet users relying on search engines - 91% Searches carried out daily in every country - Over 250 million (approximately) Online transactions resulting from search engines - 73%
Make Cowley Associates Your SEO Partner
If you want to increase sales and expand your business, get your website optimized so that it appears on the first page on major search engines such as Google, Yahoo, Bing, MSN, etc. Make sure that you contact a trusted company like Cowley Associates for your SEO campaign. For more information, please visit http://www.cowleyweb.com/.
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