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Although Google’s Panda and Penguin wreaked havoc in the internet industry, SEO services remain as one of the top tools that online businesses employ today. SEO or Search Engine Optimization works at increasing a site’s presence in the Search Engine results page by including several elements in the site designed for the search engine algorithms. There are two major types of SEO – White Hat and Black Hat SEO. White Hat SEO includes optimizing the website’s page via adding highly relevant content, optimizing the HTML as well as link building through marketing campaigns and social media networking. Black Hat SEO on the other hand makes use of techniques that exploit the weaknesses of search engine algorithms, examples of which include cloaking, spamming blogs, keyword stuffing and incorporating hidden links. White Hat SEO results can be gradual but it is long lasting as compared to Black Hat SEO, which delivers quick but often unpredictable results that are short and unreliable. Types of SEO Services One of the popular SEO services is Local SEO campaign. This type of SEO service is geared towards highlighting local businesses in their area. Local SEO campaign works by targeting a specific niche and making use of maps and listings to increase the site’s visibility. To target a business that is offered in a particular area, SEO services India experts would only require adding the targeted area with the keywords to increase the relevant traffic to the site. Another popular SEO service is Website Optimization. This caters mainly to the search engines in that the site is optimized based on the set guidelines given by search engines. There are two basic types of SEO for webpage – on-page and off page optimization. On-page optimization includes optimizing the Meta tags, ALT tags and Website Title for specific keywords. Off-page optimization though works by driving backlinks to the featured page through several back linking processes. A well-optimized, content-rich, high quality site is preferred by search engines and thus can be featured prominently in the search engine results page. Another type of service is Competitive Analysis. A competitive analysis is performed by SEO experts to determine if the site needs some SEO campaign or not and analyzes the competitor(s) as well as the niche or target market. Lower competition for a certain keyword means that it would be easier for one to penetrate and rank for that particular keyword. The report is also a good way for one to plan their strategies as well as determine the steps that need to be taken to make a successful campaign. Last, but not the least, are the Link building services. This type of service creates a link to the site from other same niche sites to increase the site’s authority or relevance. It is important that the links are legitimate and have relevance to the site’s topic. Ultimately choosing the SEO service that website owners would avail of depends on their requirements. It is imperative that one choose the best SEO agency India for the job with Search Engine Algorithm changes now and then. A legitimate SEO company can do wonders for your site.
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