|
Sony Laptop Battery ">Sony image sensors planted Tiankang Hong , senior vice president , said in an interview , Sony plans to drive growth through the development of chips . Currently, these chips have been used in smart phones and digital cameras, while Sony will be the future development of unmanned vehicles and medical equipment used by the chip . Sony's current size of $ 7.6 billion in low- power CMOS chip market, accounting for nearly 1/ 3 of the share. Such CMOS chips have been widely used in high-end smart phones, but the market is close to saturation. Sony also sell to other companies CMOS chips for Apple's iPhone 5 and iPhone 4S, and Samsung Galaxy S4 and other mobile phone . Sik Tiankang Hong said: "This year, in the high-end smart phone market is becoming saturated , we have a strong sense of crisis and our plan is to seek growth in certain areas , such areas annual shipments expected to reach 10 billion . " Sony's Exmor image sensor to the electronics products, " eyes" , the optical signal is converted to a digital signal , a computing device which can be processed . Latest chip consumes less power , has a faster processing speed , in low light conditions can also vivid images. Shipments surge Sony CEO Kazuo Hirai said earlier that Sony plans to use its technology to develop new medical device market. Sik Tiankang Hong said that Sony's image sensor chip can be used for medical endoscopes. Market research firm Techno Systems Research estimated that last year the global CMOS chip shipments grew 25 % to $ 2.5 billion . However, this growth rate to 2015 will likely fall to around 11%. The company also expects Sony chip revenues in 2012 may reach $ 2.45 billion , higher than the $ 1.89 billion in 2011 , the global market share of 32%. Omnivision and Samsung in this market ranked two , three , market shares were 14.4 % and 12.9% . Strong orders UBS analyst Ryosuke Katsura in Tokyo , said: " Sony CMOS business had benefited from strong smartphone vendor orders , but with the shift in market demand for low-end handsets , Sony this business will usher inflection point ." In his view, Sony the business will have a greater risk , unless the company can find a new growth engine. This year, Sony's share price has doubled , while the Tokyo Topix index rose 34%. According to UBS , the global smart phone sales in 2013 will be up 22 % year on year volume growth is expected to be out of reach 41%. Revenue and shipment growth was mainly due to differences in prices of smart phones . Sony Wednesday IFA consumer electronics show in Berlin has released Xperia Z1 smartphone. The phone will be available this month , with a 20.7 million pixel camera , buyers can also download the movie " Bliss space ." As of the end of June in the quarter , Sony equipment business operating profit of 10.9 billion yen ( about $ 110 million ) . Deutsche Bank estimates that the majority of the profits from sales of chips . In the Sony Group , if the unit is second only to the insurance business , the second largest source of profit for the business . Sik Tiankang Hong refused to disclose Sony image sensor sales revenue and profits. Wearable devices Sony began developing in 1970, an image sensor , then Sony hopes Kodak photographic equipment market and competition. Sony's first such chip is used for the camera , and after the arrival of the digital age has also been used in digital cameras and smartphones. Planting Tiankang Hong believes that the future growth may lie in Google glasses wearable devices. Apple and Samsung is planning to launch the watch type of equipment . Juniper Research predicts that by 2017 , the wearable device sales will reach 70 million units, higher than this year 's 15 million units. Sik Tiankang Hong said: "For wearable computing devices, image sensors are key components. Sony keen to expand our business in this area ." Sony announced this week in Berlin , SmartWatch 2 smart watches in the world later this month range available, can be used as a second screen Xperia phone . Driverless cars Samsung Galaxy Gear on Wednesday released called smart watches. Sources revealed last month , this product can be used for calls, Internet access, handling e-mail. Apple has also set up a team to develop a similar smart watches . Nissan Executive Vice President Andy Palmer (Andy Palmer) said last month that Nissan plans to launch in 2020 a real driverless cars . For unmanned vehicle technology , such as adaptive cruise control and electric power steering , now exist, and sensors and monitoring capabilities also need to improve the road . Driverless cars in the United States three states have achieved legal status . U.S. investment firm Piper Jaffray said in a report in June this year , driverless cars may bring more than 200 billion U.S. dollars in revenue opportunities. Sik Tiankang Hong said: "If you want to develop driverless cars , you need in a car equipped with multiple sensors . Supports gestures TV demand will rise sharply , while domestic robot equipped with an image sensor in the case will have a more powerful ability . "Sony Laptop Battery
Related Articles -
sony,
| 
