There are some four groups of people who normally tend to express interest in buying LED chandelier bulbs. Anybody involved in marketing the LED-based chandelier bulbs should have (reasonably good) awareness of these four groups of people. That is because these four are indeed the groups of people to focus attention on (target) when attempting to push the LED-based chandelier bulbs into any given market. A problem tends to arise when people lump all LED-based appliances together, and try to market them as such. Yet the truth of the matter is in the fact that the person who is likely to be in need of, say, a LED spotlight is likely to be different from the sort of person who’d typically require a LED chandelier bulb. True, as a vendor, you may be forced to stock the LED spotlight alongside the LED chandelier bulb. It is, indeed, expected of you, if you have a LED spotlight inventory, to also have a LED chandelier bulbs inventory. What is discouraged, however, is the view that the LED spotlight buyers are likely to be the same people as the LED chandelier bulb buyers: because that is likely to turn out to be a fallacy. Simply put, market segmentation makes sense. And that is exactly what we will be attempting to do, as we explore the four groups of people who normally tend to express interest in buying LED-based chandelier bulbs. |
The first group of people who normally tend to express interest in buying LED chandelier bulbs is that of property developers. This is especially the case for high-end property developers, who are often inspired to have chandelier installations in their finished properties, in order to make them look more elegant and attract buyers who are interested in ‘classy-living.’ In process of making such installations, the developers naturally find themselves having to buy LED-based chandelier bulbs.
The second group of people who normally tend to express interest in buying LED chandelier bulbs is that of hoteliers (especially those who run luxury hotel establishments). These often decide to have chandeliers in their lounges, again, to make them look classy, and to make their high net-worth clients feel at home (those being people whose rooms back at home typically have chandeliers). In the process of making this plan pan out, they find themselves having to buy chandelier bulbs. The third group of people who normally tend to express interest in buying LED chandelier bulbs is that of individual homeowners. Here, we are looking at homeowners whose houses happen to have chandeliers, or those who decide (for the first time) to install chandeliers in their homes.
The fourth group of people who normally tend to express interest in buying LED chandelier bulbs is that of electricians (especially the electrical repair technicians). These are often inclined to buy the LED-based chandelier bulbs or and on behalf of their clients. Some buy the bulbs reactively: that is, only when, in the course of electrical repair works, need for such bulbs arises. Others decide to buy the bulbs proactively, so that when (in the course of electrical repair works) need for such bulbs arises, they don’t find themselves having to run around desperately, looking for the same.
Resource box If you belong to any of those groups, you can buy the led chandelier bulbs from our online store. That is also a place where you can buy a led spotlight .
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