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Online printing is an interactive and innovative way of engaging customers. In today’s digital age, people may not be interested in reading a black and white piece of paper that has some important information but, at the same time, if the information is printed in funky, jazzy shades and tints with illustrations, it will gain more attention and there are more chances that people may pick up one and actually read it. That’s the power of colors on human senses and it is definitely fascinating! So, how do we deal with colors to ensure a superior quality digital printing output? CMYK denotes Cyan, Magenta, Yellow and Black and are referred to as process colors. These are the most fundamental colors used in any kind of printing processes. A myriad combination of these colors can generate a wide range of final gradients which can give out high quality and vibrant output. Each shade that is created has certain qualities of the basic colors. It is something similar to the graphic generated on your computer screen. But, in a computer, the basic shades that are used are Red, Green and Blue (RGB). For better printing results, every graphic in your computer must be converted from RGB scheme to CMYK scheme. When you need a specific shade for printing, and not an estimated gradient, particularly in case of business cards printing, you may use spot colors. Choosing a specific shade is not an easy task. Moreover, one specific color may have different effects under different lighting conditions and different screen resolutions. A matching system is necessary to ensure accurate and precise high quality output. Both, spot printing and CMYK printing have their own advantages and disadvantages. CMYK is a low cost solution with a variety of options whereas the added ink for spot color adds to the cost and is usually not recommended for brochures and flyers. Take a closer look at a magazine, newspaper or a book and you may notice minute dots of different colors arranged close together to generate a unique effect. These are known as halftones which are majorly used for stimulating shadows. Duotones are halftones made up of dual shades, typically with a black base. Likewise, Tritones and Quadtones are type of halftones generated by using three and four shades respectively which are used for giving a more realistic printing effect. Understanding this language of shades and tints is very important before opting for online printing solutions for ensuring excellent quality and accurate output.
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