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With the changing methods of brand awareness in this age, brands that opt to make use of visual content create more engagement. Which is very understandable given the visual appeal that images have on your would be customers. Visuals give you the ease of story telling in a short time and still be able to invoke emotions. However, It is very important that the right images are used. This is simply because when the visual is a compelling one, its effect increased. One of the main reason of using visuals is to create engagement about a product/ brand. That therefore means that, when using visuals you need to answer this questions. Are they compelling? Will they create the required engagement? Finally will they create a profound change in behavior? Answering this questions will in turn help you in figuring out what would therefore make an image compelling. In a way that it is able to invoke an emotional reaction and build greater levels of engagement that makes a content marketer successful. At Africa Knows, we take time to ensure that we get it right by answering the question- what makes an image compelling? Some of the things that would result in a great image include – style, composition, proper lighting etc. However, there are a few other things that would make your visuals more compelling as much many would choose to over look this factors. Below are some of the factors you should consider: 1. Cultural Relevancy Things like diversity and togetherness are factors that are still culturally relevant even today. Not everybody will agree to these or any other social shifts, however if you’re a content marketer it’s very important that you do not get stuck in the past as practices change. 2. Authenticity Your would be customers needs to believe that the people they looking at are real ...and what they appear to be doing is real. For an image to be compelling it has to have the aspect of authenticity, something people can relate to easily and are also relevant. 3. Sensory Currency This a one trend combines nostalgia and an appreciation for all the traditional skills, and the ability to see crafted products re-established to achieve the connection between maker and consumer. This is turning out to be one of the strongest trends in the present day. Content marketing is mostly about being able to tell a story and create a deeper connection with the consumer, and compelling visuals. That is why its highly recommended that content marketers are in a position to choose and use images that will not only invoke emotions, but also tell stories.
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