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Search engine optimisation or SEO is a broad term that has many sub categories. There is a lot that can be done to and for a website within the help of search engine optimisation. Two aspects that are involved within search engine optimisation are article promotion and SEO copywriting. These are important to the positioning of your website within the search engine results as the search engines mainly pick up on the text that is used on your website and the text that is used to promote your website; you need to make sure that your website is keyword rich and the best and most effective way of doing this is to use the help of SEO copywriting. Copywriting refers to the text that actually appears on your site and article promotion refers to pieces of text that are written and distribution to article directories as a way of promoting your website. Both of these are important when it comes to the success of your website. When you are undertaking both copywriting and article promotion you need to make sure that you keep in mind what people are likely to search for to reach your website; so if your website is based on providing an auto repair service then you have to put yourself in the position of your potential customer and think about how this customer is going to reach your website. Most people reach the website that they purchase goods or a service from via search engines so your website needs to be in the top positions of these search engines, this is because people are most likely to use a website for their needs that appears in the first three pages of search engine results. So when you are putting yourself in the position of your customer you need to start going over what you would type into a search engine if you needed an auto repair. Car repair, auto repair shops, garages and car mechanics are just a few examples of what people may type into the search engines; to get your auto repair website to appear in these results you need to make sure that these search phrases appear within your website, which is where copywriting comes into play. Once the copywriting duties have been performed on your website and your site is keyword rich you can then move onto the article promotion of your website. Within article promotion you look at the pages of your website and you then write promotion articles based on certain pages of your website so you may write an article promoting a specific product or service that your website has to offer, whilst keeping your keywords in mind at all times. Copywriting and article promotion are proven ways of ensuring that your website performs better within the search engine results. If done correctly copywriting and article promotion could be the difference between your website appearing on the first page of the search engine results and the fourth page. Some of you may be thinking now that this is all well and good but you may not have the time for copywriting and article promotion or your writing skills may not be up to scratch but don’t worry there are professional companies available who are able to do this writing for you; just look around the Internet and you will find a company in minutes who can offer you all the best in copywriting and article promotion. Helen is the web master of Search Solutions, who are specialists in proving a Copywriting and Article Promotion service to you.
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